WeWork co-founder Adam Neumann launches Flow, a new housing startup

Adam Neumann, co-founder of coworking company WeWork, is launching Flow, a new venture that hopes to transform the residential rental real estate market. While the details are still unclear, the company appears to be focused on building a branded product with an emphasis on community features, as reported The New York Times. The company received around $350 million in financial backing from Andreessen Horowitz, a leading Silicon Valley venture capital firm and an early investor in Facebook and Airbnb. Flow is expected to launch in 2023.

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The first announcements suggest that the company will strive to create community-oriented developments in response to the growing demand for quality living. The pandemic has played an important role as the lockdowns have exposed the shortcomings of current living conditions. For people working from home or in hybrid work environments, the importance of local communities is further heightened. Yet the residential real estate market has been slow to adapt to these changing dynamics.

In a world where limited access to home ownership continues to be a driver of inequality and anxiety, giving tenants a sense of safety, community and true ownership has transformative power for our society – Marc Andreessen

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Adam Neumann launches Flow three years after leaving WeWork, a company whose rise and fall have been widely documented and analyzed. Neumann is believed to have purchased over 3,000 apartments in Miami, Fort Lauderdale, Atlanta and Nashville. Flow will operate these properties and also offer its services to new developers and third parties.

Last year, another WeWork executive, Roni Bahar, teamed up with Danish architect Bjarke Ingels and real estate professional Nick Chim to create th Nabr, a housing company that provides residents with large-scale custom sustainable apartments with a path to homeownership. The real estate tech startup has launched its first SoFA One development in the heart of San Jose’s South of First Area (SoFA) cultural district in Silicon Valley, and will allow residents to personalize their space using the platform. digital form of Nabr, and to choose between different designs and funding arrangements.