Accor presents Emblems Collection – a captivating portfolio of unique luxury hotels


PARIS, 23 November 2021 / PRNewswire / – Accor, a leading hotel group in the world with one of the most diverse and integrated hotel ecosystems in the industry, is delighted to present Collection of emblems, a unique global portfolio of boutique hotels and luxury resorts. Emblems Collection is launched with a magnificent flagship hotel – Guiyang Art Center Hotel, Emblems Collection in from China Guizhou province, which is scheduled to open in December 2022. The luxury brand is expected to reach 60 properties worldwide by 2030.

Emblems Collection is the latest hotel brand from Accor. The captivating luxury brand is expected to reach 60 properties worldwide by 2030.

“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key objective of our growth and development strategy is to add aggressively through our strongest lines and our main business accelerators, which include luxury brands as well as collectible brands, while guaranteeing the 40+ the brands in our global network continue to grow, evolve and prosper, ”said Sébastien Bazin, Chairman and CEO of Accor. “The hotels we will feature in Emblems Collection are those sought after by travelers who appreciate upscale boutique-style experiences, as well as hoteliers who cherish the independent brands they’ve created while still wanting the benefits of a partner. worldwide. “

With the creation of Emblèmes Collection, Accor is expanding its presence in the collectible brand space and will seek to replicate the success it has achieved with another of the Group’s brands – MGallery Hotel Collection, a historic portfolio that now counts more of 100 boutique hotels around the world. . With a similar free-spirited approach, but focused on the luxury segment, Emblems Collection will showcase unique hotels that are “iconic” to their designers, demographics or destinations. Appealing to the sleek and smart ensemble, signature elements of the brand’s hotels will include luxurious surroundings, Instagram-worthy pools and lively public spaces. The hotels and resorts that join the Emblems collection will fall into three categories:

  • Heritage emblem collection – hotels that are landmarks of a destination – buildings that contribute to the character of a city, place or nation; properties that celebrate features of classical history and cultural traditions.

  • Retirement emblem collection – resort properties along paradisiacal beaches, bucolic countryside or nestled in the mountains, offering sumptuous spa and wellness experiences with holistic treatments and enrichment through rituals, serenity and well-being .

  • Signature emblem collection – design hotels that embody an aesthetic universe, an ode to the style and signature of the original designers or residents who have contributed to the hotel’s unique heritage.

Designed for independent hoteliers
The Emblems Collection brand is designed to meet the needs of independent and boutique hotel owners. For those looking to improve their property’s luxury status and boost their global profile, the collection’s hotel brand standards are flexible, lightweight, and easy to achieve, with opportunities to sign deals. franchise – the only Accor luxury brand to offer this option. The new brand will encourage its hotels to maintain their unique identity, which is important for hoteliers who have invested in creating a certain style for their hotel and / or market. In addition, Emblems Collection offers a direct return on investment and the ability to maximize revenue with immediate access to the power of Accor’s sales, distribution and loyalty platform.

“For owners and developers who have created unique luxury hotels or are looking to develop a new upscale offering, we offer a collectible brand that can enhance the status and profile of their property with a limited investment in the marketing and branding, as well as an easy transition process, “mentioned Agnès Roquefort, Director of Development Accor. “With Emblems Collection, a hotelier can optimize costs and operations immediately by leveraging Accor’s powerful global distribution and supply networks, while expanding their audience upon enrollment. We look forward to working with more hoteliers and development partners to bring more hotels around the world to this exceptional collection. “

First stop: China

The Guiyang Art Center Hotel, Emblems Collection is the inaugural flagship of the new hotel portfolio, located in the city’s famous Guiyang Art Center. Originally built as an opulent private residence, this jewel in the capital’s crown attracts visitors with its lush landscaping, expansive grounds, and serene wellness vibe.

Guiyang Art Center Hotel, collection of emblems

The city of Guiyang is well known for its beautiful warm climate, being located in the center of the province of Guizhou, and enjoys an enviable location along the north bank of the Nanming River. Often referred to as the “capital of the seaside resorts of China‘, Guiyang is one of the fastest growing cities in the country, a tourism hotspot and a popular destination for luxury travelers both domestically and internationally.

“As one of the most important hotel markets in the world, China is the perfect place for Accor to launch our new luxury brand, and we are honored to be working with our trusted partner, the HLC Group on this historic project. HLC is a respected business leader in the Guizhou province and recognized as one of from China the best private companies; we are delighted to partner with them to bring our shared vision of the new Emblems Collection hotel to Guiyang to life, “said Gary Rosen, CEO, Greater China, Accor. “This awe-inspiring and enigmatic property has long drawn the attention of residents and visitors to Guiyang. Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark, setting the high standards of hospitality and style that we expect from this brand as it expands into other markets around the world. “

With 64 extraordinary suites and two magnificent ballrooms, guests will love the new Emblems Collection hotel, with its exciting blend of atmosphere, grandeur, style and innovation. Whether it’s enjoying the serenity of the swimming pool, spa and fitness area, or the social excitement of one of the sophisticated hotel’s stylish bars, lounges and restaurants, Guiyang Art Center Hotel, Emblems Collection is sure to become one of the most popular hotels in the capital of Guizhou Province.

With a plan to grow the collection to 60 properties by 2030, Accor is actively seeking new properties to be part of the Emblems collection in targeted destinations around the world. Paris and Prague are two key cities where luxury heritage hotels could be candidates for Heritage Collection Emblems or Signature Collection Emblems. Other target cities for potential growth include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montreal, new York, Havana, Cartagena, Santiago, Buenos Aires, Montevideo, and Santiago, among others. For the Emblems Collection retreat, pre-selected destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali, australia Golden Coast and from Mexico Riviera Maya.

Accor is a leading hotel group in the world with more than 5,200 properties and 10,000 restaurants in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, high-end, mid-range and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-workspaces and more. Accor’s unparalleled position in the lifestyle hotel industry – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial brands and founded by founders with one goal at heart. Accor has an unrivaled portfolio of distinctive brands and around 260,000 employees worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on carrying out positive actions through business ethics, responsible tourism, environmental sustainability, community involvement. , diversity and inclusiveness. Created in 1967, Accor SA is headquartered in France and listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in United States. For more information visit, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Press contacts: Charlotte Thouvard, [email protected]; Mike Taylor, [email protected]; Line Crieloue, [email protected]

Guiyang Art Center Hotel, Emblems Collection, scheduled to open in December 2022 in China's Guizhou Province, is the new brand's first hotel.

The Guiyang Art Center Hotel, Emblems Collection, scheduled to open in December 2022 in China’s Guizhou Province, is the new brand’s first hotel.

SOURCE Accor; Collection of emblems

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