Airbnb and Cape Town Tourism team up to attract remote workers to South Africa

Airbnb has partnered with 20 destinations around the world to make it easier to live and work anywhere, including Cape Town, Bali, Lisbon and the Caribbean.

The news follows Airbnb’s own remote working policy, where co-founder and CEO Brian Chesky told employees they could work from anywhere. In the first week following the announcement, Airbnb received more than one million visitors to its career page, boosting people’s appetite to live and work anywhere.

Earlier this year, Airbnb launched its Live and Work Anywhere initiative to identify some of the world’s most remote destinations for workers and help governments and Destination Marketing Organizations (DMOs) kick-start tourism and provide economic support to communities after two years. -no more years of travel restrictions.

Over the next few months, Airbnb will work closely with Cape Town Tourism on a range of initiatives, including building a dedicated, bespoke hub for Cape Town that will showcase the best local long-stay listings along with information important regarding entry requirements. and visa policies to attract remote workers. Airbnb will also partner with Cape Town on educational campaigns to promote responsible accommodation and travel as a remote worker. The Cape Town hub is set to launch later this year.

Work remotely while traveling

Millions of people are now more flexible about where they live and work. As a result, they spread to thousands of towns and cities, remaining for weeks, months, or even entire seasons at a time. About one in five guests globally said they used Airbnb to work remotely while traveling in 2021 — a trend that continued into the first quarter of 2022, with long-term stays at an all-time high, more than doubled from the first quarter of 2019. They are essentially “living” on Airbnb, as guests have already planned stays in more than 72,000 cities and towns this summer.

Research from Harvard Business School shows that while it’s clear that digital nomads, and remote workers in general, can be a boon to any economy, they could also play a key role in fostering entrepreneurship. in the communities where they stay, creating “tech clusters” around the world.

Source: Supplied

Nathan Blecharczyck, co-founder and chief strategy officer of Airbnb, said: “In the two years since the start of the pandemic, a new world of travel has emerged in which many workers are not attached to a office. By collaborating with these destinations, we want to make it easier for workers to take advantage of this flexibility and support the return of safe and responsible travel. We know that travel provides important economic opportunities for local communities and connects people around the world. We are delighted to launch this one-stop-shop for everyone thinking of joining the millions of workers who are already benefiting from this new trend of flexible work and travel.”

The 20 destinations Airbnb will highlight include:

1. Baja California Sur, Mexico
2. Bali, Indonesia
3. Brindisi, Puglia, Italy
4. Buenos Aires, Argentina
5. Caribbean
6. Canary Islands, Spain
7. Cape Town, South Africa
8. Colombia
9. Dubai, United Arab Emirates
10. Friuli-Venezia Giulia, Italy
11. Lisbon, Portugal
12. Malta
13. Mexico City, Mexico
14. Palm Springs, California, USA
15. Queensland, Australia
16. Rural France
17. Salzkammergut, Austria
18. Tampa Bay, Florida, USA
19. Thailand
20. Tulsa, Oklahoma, USA

Alderman James Vos, a member of Cape Town’s Mayor’s Committee for Economic Growth, said: “The City Government has long led the charge to fully harness the economic potential presented by the remote worker community. We lobbied for a remote worker visa and presented a proposal to the national government on how it can be implemented.

“We have learned that each of these active tourists tends to spend up to R50,000 during their stay, which can be a significant boon to the economy. This income reaches multiple sectors, including educational institutions, transport, accommodation, retail and restaurants. I look forward to fully exploring this market with Cape Town Tourism and Airbnb.”

Leigh Dawber, Marketing Director of Cape Town Tourism, said: “We are extremely proud to be featured by Airbnb as one of the best cities in the world for remote working. Cape Town offers an unparalleled experience as an inclusive and hospitable African city at the heart of the work-life balance our city offers is truly unique.

“You can work while gazing at Table Mountain, one of the 7th natural wonders of the world, and a magnificent view of the sea from one of our three Blue Flag coasts, all at the same time. Be recognized As a global design capital and a leading African city for innovation, we welcome business travelers to visit Cape Town to be inspired and experience the best of both worlds.”

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