Airbnb and the Tourism Authority of Thailand jointly promote nature stays across Thailand

Airbnb is launching a dedicated booking page and a special THB500 discount to promote accredited nature-based stays in seven emerging Thai destinations.

BANGKOK, THAILAND – Airbnb and the Tourism Authority of Thailand (TAT) have partnered to promote sustainable travel in Thailand to international and domestic travelers, through the launch of a new booking page on Airbnb’s website and app, where travelers can book nature stays in seven key emerging provinces.

From organic farms to bed and breakfasts and cabins in the countryside, stays are selected by TAT to join its campaign to promote sustainable tourism.

The Airbnb-TAT collaboration is part of TAT’s Green Newcomer campaign to raise awareness of the importance of green travel, in line with the Thai Government Bio-Circular-Green (BCG) Economic model to promote green and community tourism in secondary cities. The campaign is supported by the Department of Cultural Promotion, the Department of Marine and Coastal Resources and the Department of Environmental Quality Promotion.

The global rise of a more environmentally conscious traveler is providing new opportunities for sustainable travel in Thailand, as more travelers seek ways to reconnect with nature and travel more sustainably. Notably, a study commissioned by Airbnb by Economist Impact* in nine Asia-Pacific countries found that more than 90% of Thais surveyed say sustainable tourism is important to them, and nearly two-thirds say they will incorporate sustainable tourism practices in their projects. their vacation plans and are willing to pay extra for sustainable tourism experiences.

Speaking of collaboration, Yuthasak SupasornGovernor of the Tourism Authority of Thailand, said: “We are grateful for this opportunity to collaborate with Airbnb on the Green Newcomer campaign and introduce eco-friendly tourism opportunities to Thai and international travelers. TAT believes that working alongside Airbnb will enable us to offer tourists unique and eco-friendly accommodation and will allow them to get closer to nature while preserving natural resources, to enjoy the historical and cultural heritage of Thailand and to have a positive impact on the environment, the economy and society.”

Travelers head to Thailand’s natural wonders, from seaside getaways to lush treehouses and eco-friendly mud huts. Through this collaboration with TAT, we aim to shine a light on lesser-known yet equally beautiful destinations through the variety of unique nature-based stays available on Airbnb. These accredited tours offer guests a chance to see a different side of Thailand, where they can explore the country’s scenic rivers, seas, national parks and local communities in an environmentally and socially responsible way. .,” said Amanpreet BajajGeneral Manager of Airbnb for Southeast Asia, India, Hong Kong and Taiwan.

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