United States: Airbnb and tourism marketing company VISIT FLORIDA announced a partnership to launch a campaign to revive Florida’s tourism industry.
The partnership will include a curated activities and staycations page for travelers, as well as social media and email ads for Florida residents and those in neighboring states. Airbnb and VISIT FLORIDA will market to in-state travelers, with the goal of attracting small groups of family and friends for local trips.
From 2019 to 2020, Florida experienced a decline in visitor numbers which totaled around 44.3 million during the worst months of the pandemic.
In an effort to bounce back, the partnership between Airbnb and VISIT FLORIDA is designed to provide guests with safe vacation rental options while strengthening collaborations with local governments and tourism agencies.
Viviana Jordan, Airbnb’s public policy manager for Florida, said, “We are proud to support the return of safe and responsible travel to Florida and, in turn, help small businesses and Floridians who depend on tourism. . We hope this campaign inspires and encourages people to rediscover amazing places and people across the state, and we look forward to continuing to work with VISIT FLORIDA to find innovative ways to support the tourism industry.
Florida State Governor Ron DeSantis has come under fire for his handling of the Covid-19 crisis last year after signing Executive Order 20-87 closing vacation rentals in Florida to limit the spread of the virus. At the same time, he allowed “hotels, motels, inns, resorts, public non-transitional accommodations and timeshare projects” across the state to remain open without capacity limitations or social distancing measures. during the early stages of the pandemic.
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