Airbnb has launched a new “Historic Homes” category on its website, which it sees as a step in its commitment to Europe’s cultural heritage.
In this regard, Airbnb has also donated nearly ten million euros to numerous heritage associations in the EU to support the restoration of historic sites and homes, SchengenVisaInfo.com reports.
The company wants to offer immersive experiences in the local cultural heritage.
Through the new category of houses, Airbnb has funded associations working in the restoration and protection of cultural heritage in Italy, France, Great Britain, Germany and Spain.
The goal is to grow demand for the nearly 70% of historic homes available on Airbnb that are only found on non-urban, less traveled trails.
At the same time, based on this category, Airbnb now offers more than 45,000 heritage stays in the EU.
“Hosts celebrate this legacy by welcoming guests into their homes and earning extra income to help preserve them. With increased demand for travel away from tourist hotspots and through partnerships with heritage associations, we can support sustainable travel so that more people can enjoy the rich history that makes Europe so special and unique,” Airbnb Regional Manager, EMEA, Emmanuel Marill, pointed this out in this regard.
Airbnb has revealed that over 92% of reviews for historic homes in the EU are five stars.
The company says a typical historic home host in EMEA earned around €1,200 between the start of the category in May this year and the end of September.
According to Airbnb, the company offers its customers the opportunity to stay in historic homes such as the Weissenstein Palace, located in Germany and Villa Balbiano in Italy.
Highlights of Airbnb’s commitment to making it easier to discover places with traditional heritage include an epic slow-moving journey that connects extraordinary historic homes across the EU through a rail adventure in partnership with Interrail.
Among other things, in its attempt to achieve this goal, Airbnb bought a house for one euro in the historic town of Sambuca in Italy and also financed its restoration.
Additionally, the company has also launched the Heritage Academy in France, Italy and Spain, training for hosts who intend to place their historic homes on the platform.
Recently, Airbnb introduced a new search method to its categories, allowing easier access to discover millions of unique homes that no one knew existed. Thus, the 56 Airbnb categories include historic homes with a distinct collection of heritage buildings.
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