Germany: based in Munich software provider Bookiply, a subsidiary of travel technology company Holidu, has entered into a strategic partnership with two companies specializing in the hosting market in Germany.
As part of the partnership, Bookiply announced the purchase of Lohospo, the services company for hosts and destination marketing organizations [DMOs]and my.IRS, with TOMAS software, destination management specialist in Germany, Austria and Switzerland.
The strategic merger, and subsequent expansion of the long-standing cooperation between the three companies, will allow them to utilize even more synergies within the group in the future and offer DMO partners and hosts the best possible marketing. through a wide range of products and services. .
Offices in Friborg [Lohospo] and Puchheim near Munich [my.IRS]the teams and general managers of Lohospo and my.IRS will remain in place and will join the team of the Holidu group which has more than 400 employees across Europe.
Christiane Schwaß, CEO of Lohospo, said: “The already high demand for housing has increased significantly in recent years. Bookiply is one of the leading companies in the market with its innovative technology and outstanding customer service.
“We are convinced that with Bookiply we will offer our host and DMO partners great technical possibilities, and they will benefit significantly – for example through even better visibility and many advantages in the management of the offer for owners and hosts,” she added.
As a service provider, Lohospo supports accommodation companies in Germany through online marketing and sales, thereby improving the occupancy of their vacation rentals as well as guest rooms. More than 7,000 guests in Germany and abroad use Lohospo’s services and more than 100 destination marketing organizations trust in the company’s know-how.
Frank Nowak, Managing Director of my.IRS, said, “Together, we will further optimize our software products and drive innovations even faster for DMO partners and hosting providers in the future. Holidu and Bookiply thrive on an extremely strong technology organization and advanced technology resources.
“We look forward to cooperation,” he added.
With the TOMAS software, my.IRS offers its approximately 400 DMO customers and more than 100,000 bookable guests a powerful online tourism management system to facilitate the daily work of cities, towns and tourist destinations. Lohospo and its customers also use TOMAS software.
TOMAS covers the full spectrum from vacation rentals and hotels to conventions, conferences, group travel, city tours and experiences.
The merger of the companies gives new impetus to the current growth from Holidu and Bookiply.
Founded in 2016, Holidu’s subsidiary Bookiply serves more than 10,000 owners in key tourist regions such as South Tyrol, the Balearic Islands, Andalusia, the Canary Islands and Sardinia.
The new partnerships help accommodation providers with much more visibility and less effort in supply management. Additionally, Bookiply strengthens cooperation with tourism associations and destination marketing organizations. [DMOs].
Vacation CEO Johannes Siebers said, “We have worked with Lohospo and my.IRS for years and now look forward to working together to bring more digitalization opportunities to the accommodation market. We want to deepen our collaboration with DMOs, providing both regions and even more so hosts with better technology solutions and simplification of processes, from increasing occupancy to managing payments.
“In doing so, we rely not only on top-notch technology, but also on personal relationships with hosts and DMO partners. We welcome our new colleagues from both companies and look forward to working together on our mission to finally make it easier to find and book vacation accommodations and rentals,” he added.
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