Clarion County native Brinnalyn Bish Creates a Holistic Marketplace for Mind, Body and Soul :: exploreClarion.com
WILMINGTON, NC (EYT) – Clarion County native Brinnalyn Bish has found a way to bring a unique and holistic perspective to online marketing for craft products.
Bish, who founded Odin’s Intuitive Apothecary, describes it as a “holistic online marketplace that offers handcrafted products for the mind, body, and soul.” It is featured in several stores in Wilmington and the Clarion area, and it works with those stores to make products that appeal directly to its customers.
For Bish, the road to Odin began in 2011 when his family received terrible news.
“Cancer struck our home and nearly devastated us when the mainstay of our family, our mother, was diagnosed with cancer,” Bish said. “It doesn’t happen in our family and our mum doesn’t smoke or drink, so we had to look at other environmental factors. That’s when we realized that almost everything on the market, soaps, different cleansers, etc., had a high risk of cancer. That’s when we started our herbal journey.
Bish’s mother created Siebka Soaps & Essentials, and Bish helped her while she lived in Pennsylvania, calling herself her mother’s sidekick. Then she moved to North Carolina, doing other jobs. His “best friend”, his dog Odin was in the hospital, and Bish needed a way to focus his attention on something other than his health issues.
“I thought, ‘I’m going to create something good for him so that his memory lives on forever, and he continues to light up lives like he brightened mine,'” she explained. “And here we are.”
“Here” is Odin’s Intuitive Apothecary and Odin’s Intuitive Academy Life Coaching. Bish’s overall goal is to help people find comfort and healing through different products and art. On the Apothecary website, Bish said she weaves Norse paganism, Wiccan culture, the law of attraction and other elements into unique products.
“I’m a big nerd!” Bish said. “I feel that through the Westernization of culture, we have lost the basis of what spirituality is. Everything is distorted and commercialized. My brother and I took a sibling trip and got to see an authentic Viking exhibit. Many Vikings were Norse pagans, and I find the Apothecary a good opportunity to lightly educate others with fun facts and knowledge about our ancestors. The products we use are natural, organic and have been the subject of much education and research. If you know me, you know that I always have a backpack full of books and look forward to learning new things that will benefit my community.
For Bish, aromatherapy and essential oils are very personal. For example, she created the “Migraine Melt” for the iMAGINE Hair Studio in Brookville. Bish said the owner suffered from intrusive and debilitating migraines, which was designed to help her. Additionally, Bish developed “Renegade”, which is a muscle relaxant blend created for a dancers studio to help dancers’ sore feet. That’s not the end of its new products, however.
“I’m currently researching pregnancy nausea blends for one of my best friends,” Bish said. “I am so lucky to be surrounded by loving, supportive people who inspire me daily to continue creating and pursuing my passions. Outside of my family, I was taken under the wing of Mia Cocca in Carolina. Nord. She owns Axes+Allies and was the first to partner with Odin’s Intuitive Apothecary. In addition to that business, she has worked with me to create fundraisers for amputees, as well as promote Wagon Tails Farm Rescue, a wonderful rescue organization in North Carolina, reminds us that we are our only limits and that we are equally capable of creating and achieving anything we want.
This relationship has developed by means other than business.
“On a cool note, Mia added ‘axpert’ and ‘knife thrower’ to my list of quirks,” Bish said. “My stand at Axes probably gets the most attention with the hydrating Epsom salt samples in every bathroom.”
On the academy side, Bish works to teach people that there are no losses in life, only lessons.
“They can have whatever they need with the right mindset,” she said. “It’s a daily effort, and it all comes down to intention. I want to be able to build a brand that has the ability to reach out to the community in diverse ways, inspire others to embrace their mental health and self-care, and positively influence others through action and intentions altruistic.
This altruism extends to Odin online presence. They partner with local businesses and charities in Wilmington to do “Geocaching for a Cause,” which places charities or business information at many of Wilmington’s 1,000 geocaching sites. They also work with Friends of Felines with “Stoked on the Water” and the “Plastic Ocean Project” with Panacea Brewing Company. These events are fueling “collaborations” on her website, where she hopes to soon have ties with several breweries, restaurants, pet boarding and grooming establishments, and custom bath and body care products for Airbnbs.
“My collaborations are intuitively chosen,” she joked. “Business owners see the need for a customizable product that they can offer their customers. I help them with marketing, I create the logo and the designs, and I do the production. In return, I can have a small space in a local business to showcase my products. They allow me to have a physical presence in the communities I serve and a personal touch to their existing lineups. I would love to bring this into Clarion and have a positive impact on the place of my roots. I’ve done the legwork and templates and can run the virtual NC organization, just need someone who wants to lead the PA movement.
She is open to new collaborations or new products and encourages people to contact us if they have any questions.
“I’m always open to direct messages and emails,” she said. “Look for us on social media or write to me at [email protected] I hope my clients feel a sense of purpose when they participate in the events we share. And I hope they will build their self-esteem knowing that they are investing in themselves and their future.
Copyright © 2022 EYT Media Group, Inc. All rights reserved. Any copying, redistribution or retransmission of the content of this service without the express written consent of EYT Media Group, Inc. is expressly prohibited.