Disney and Airbnb are recreating Winnie-the-Pooh’s home as “Bearbnb” as part of the beloved character’s 95th birthday celebrations.
The “Bearbnb” is located in Ashdown Forest, England, the inspiration for author AA Milne’s “Hundred Acre Wood”. It was designed by Disney-named Winnie the Pooh illustrator Kim Raymond, who has been drawing the iconic bear for over 30 years.
Raymond is inspired by original illustrations by EH Shepard; like in the books, Pooh’s recreated house has tree branches wrapped around the doorway with “Mr. Sanders” inscribed above, pots of “hunny” in the closets as well as themed wallpaper on measure.
Regarding activities, customers can play “Poohsticks” (a stick throwing game Milne featured in “The House at Pooh Corner”) on the nearby deck that inspired the story – something the house rules say is “mandatory”. Visitors can also take a guided tour of the Hundred Acre Woods. In addition to the “pig”, the house is also equipped with “feel-good” amenities such as yoga mats and throws, although we’re not sure Pooh has ever done yoga, as he was indolent and ate. Still, mindfulness could have been good for Eeyore. Clients are also encouraged to take “multiple naps”.
The “Bearbnb” house can be booked for one night by a family of four on September 24 or 25 via airbnb.com/winniethepooh (the reservation will go live on Monday September 20, for UK residents only).
This is the latest in a long series of thematic announcements by Airbnb with different brands and properties; in the past we’ve seen such stays as Van Gogh’s Room with the Chicago Institute of Art, Downton Abbey, and a Spooky Night in the Paris Catacombs on Halloween. While these homes were mostly put on hold during the pandemic, Airbnb also partnered with the ‘World’s Latest Blockbuster’ in 2020 to give guests a chance to maximize videos for a ‘social distance movie night’.
Airbnb isn’t the first partnership with Winnie-the-Pooh this year; earlier this year, Lego unveiled a 1,200 piece building set for the teddy bear house, with figures of Pooh, Piglet, Rabbit, Tigger and Eyeore.
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