United States: Evolve, a Denver-based vacation rental management company, has expanded its leadership team with the appointment of Mara Castro as the new senior vice president of customer experience.
Castro previously served as the Customer Experience Manager at online retailer Warby Parker, where she led a team of over 700 members during her ten-year tenure. She was also the very first employee of the company.
Evolve Co-Founder and CEO Brian Egan said, “The most important element in moving our business forward is to evolve the delivery of five-star hospitality. Mara was the customer experience architect that served as the foundation for Warby Parker’s renowned brand; I am delighted to partner with her as she propels us towards our vision of becoming the most trusted hotel brand in vacation rental.
The company reported a 70% increase in net book value year-over-year in early 2021. Evolve says it now plans to invest and grow its team of around 50. % this year in roles ranging from customer experience, technology and sales.
Taking a technological approach to vacation rental management, Evolve seeks to deliver superior performance, greater flexibility, and lower fees compared to traditional offerings. Its disruptive ten percent management fee, compared to the 30-50 percent rates it claims to be charged by its competitors, and its proprietary dynamic pricing strategy, have helped Evolve’s announcements outperform a market of vacation rental already booming.
While markets such as Airbnb and Vrbo say their new hosts made an average of $ 3,900 and $ 6,000 respectively in the first nine months of the pandemic, Evolve says its average new owner made $ 12,205 over the course of the pandemic. from the same period.
Castro said: “I am proud to be part of an innovative company that is accelerating quickly and knows that at the end of the day it all depends on how you make someone feel.
“We are focused on creating a culture that makes everyone feel welcome, whether they are Evolvers, owners, guests or partners. This is, for me, the definition of hospitality, ”she added.
Rather than a full-service property management package, Evolve strives to provide hybrid management services, including professional photo taking, listing creation, managing client interactions, and fixing advice. rates based on analyzes, which do not include housekeeping or maintenance.
To date, Evolve has raised over $ 124 million in five different funding rounds.
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