Fivestar Appoints Zach Jonas as Chief Growth Officer, Kyle Harrison as VP of Business Development and Athlete Relations

Additions to the leadership team will help accelerate business and technology expansion

HANNOVER, MD, USA, December 20, 2022 /EINPresswire.com/ — Sports technology start-up Five stars hired veteran sports technology executive Zach Jonas as chief growth officer (CGO) and lacrosse legend Kyle Harrison as vice president of business development and athlete relations.

These additions to Fivestar’s leadership team follow the company’s recent launch of the Fivestar app, the world’s first and only sports highlights rating mobile app, designed to create a socially safe environment and change how athletes and fans share and consume sports content.

As CGO, Jonas will oversee the expansion of Fivestar, as well as the development, user experience and adoption of the Fivestar app. Harrison will be responsible for identifying and signing athlete partnerships and corporate sponsorship agreements. He will also serve as a Fivestar Athlete Brand Ambassador, helping to raise awareness of the app, drive downloads, source and onboard future brand ambassadors, organize events, and more.

“We are thrilled to have Zach and Kyle join Fivestar’s leadership team,” said Erin McNeally, CEO of Fivestar. “While each brings a unique set of skills and experiences to the organization, they share an equal love and passion for the sport, and their shared backgrounds as athletes and entrepreneurs position them perfectly to accelerate the growth of company and the Fivestar application.”

Jonas brings to Fivestar more than 17 years of experience in growth marketing, brand strategy, partnerships and media sales. He spent seven years in San Francisco, leading teams and growing mobile advertising revenue for top Meta and Twitter brands, including Uber, Airbnb, Booking.com and Delta. In 2017, Jonas moved to Boston to work with NFL quarterback Tom Brady as VP of Marketing and Content for TB12. There he designed, built and implemented the entire digital experience for TB12’s mobile app, website, email, social media and advertising.

In 2018, Jonas co-founded a sports marketing SaaS platform that helped professional athletes monetize their brand. There, he structured and led negotiations with the company’s initial partners, launching a new revenue stream for the company. In 2020, Jonas left his position as Chief Commercial Officer to take up an advisory role before the company was sold to Dapper Labs in 2021 for its NFT market strategy.

Harrison, a pro-crosse champion with a 17-year professional career in Major League Lacrosse (MLL) and Premier Lacrosse League (PLL), has extensive experience working with brands to drive product awareness and growth, as well as negotiating contracts with athletes. . As captain of the PLL Redwoods Lacrosse Club, Harrison was named Director of Players and Inclusion. He is also a member of the Maryland US Lacrosse Chapter Hall of Fame and the Johns Hopkins Hall of Fame, and the recipient of the 2005 Tewaaraton Trophy as National Player of the Year.

Launched in 2022, the Fivestar app offers a dedicated digital platform focused solely on sports highlights, giving athletes around the world the opportunity to showcase their performances and have them rated by users. Using unique algorithms to calculate both athlete and fan ratings, the Fivestar app provides a comment-free environment for users to manage sports highlights, while contributing and receiving productive feedback.

Prior to the launch of the Fivestar app, athletes relied on other social media platforms to share their highlights, but none of these platforms are sport-specific and many of them are often filled with distractors and negativity. The Fivestar app addresses these challenges with a unique scoring system that elevates sport strengths in an anti-bullying, supportive and interactive space, while leveling the playing field for athletes to be recognized regardless of their sport. , their level of play or their location.

The Fivestar app is now free to download and available on all Android and iOS devices. Search Fivestar Highlights on Google Play or the Apple App Store, or by clicking here: https://fivestarapp.onelink.me/7kih/2mn06oaf.

ABOUT THE FIVESTAR APP
Fivestar App is the world’s first sports highlight rating app, allowing athletes and sports fans to share, view and rate top sports highlights. The app is the only digital platform focused solely on sports highlights and ensures a positive environment with no comments allowed. Fivestar enables athletes of all levels, in all sports, to be recognized and valued by a network of peers, fans, coaches and professional athletes. Download the Fivestar app to experience the world of sports like never before! Learn more at FivestarApp.com.

Matthew Poug
Pugh & Tiller PR for Fivestar
+1 443-527-1552
[email protected]
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