From Armani to Zegna, 22 Milanese brands are planning live shows


Milan menswear previews for Fall/Winter 2021-22 will return to a mostly in-person format in January, with Zegna, Giorgio Armani, Fendi and Prada among the 22 brands holding live shows, the Milan fashion council.

President of the Italian National Chamber of Fashion, Carlo Capasa, said the success of the women’s fashion calendar in September, with more than 40 live previews, indicated that “shows can be organized safely with social distancing and face masks.”

“We have to be very careful. The pandemic is still here,” Capasa told a digital press conference.

Italy has seen the number of new coronavirus cases rise in recent weeks, but hospitalizations remain below critical levels.

The January 14-18 schedule also includes 24 in-person presentations, with just nine brands choosing to present digitally. London-based JW Anderson is among six brands making their debut on the Milan catwalks.

Milan’s calendar confirmation comes just days after the British Fashion Council said its January menswear shows would not take place due to COVID and would be consolidated with the womenswear calendar in February .

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