The Sun-Bulletin, a Binghamton tabloid newspaper, was purchased by Gannett’s Binghamton Press Company half a century ago.
The July 1971 acquisition marked an important first step in consolidating and reducing media activity in Broome County.
The announcement of the deal was made at the Press Building in downtown Binghamton on a Friday evening.
According to The Evening Press, Binghamton Press Company chairman Orb Reeder said the purchase was made reluctantly “to keep The Sun-Bulletin in business and to maintain two separate and competing newspapers for readers in this field.” .
David Bernstein, editor of the Sun-Bulletin, said his company turned to Gannett when it became clear the smaller newspaper couldn’t survive on its own.
For 14 years, Gannett’s two morning and afternoon papers had separate press teams competing against each other even as they worked in the same building on the Vestal Parkway.
Eventually, Gannett consolidated the papers in a cost-cutting move. The afternoon publication of what was originally The Binghamton Press came to an end after more than eight decades. The Combined Press & Sun-Bulletin was launched as a morning newspaper on September 30, 1985.
Related: Owner of Press & Sun-Bulletin Acquired in “Megamerger”
Snapshots from the press and the Sun-Bulletin
Contact WNBF News reporter Bob Joseph: [email protected] or (607) 772-8400 ext 233.
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