We live in the most abundant era in human history. Thanks to the progress of civilization, we now have access to things that only existed in the imagination. The immediacy with which we exchange resources and information has dramatically accelerated the pace of our evolution. At the heart of these technological developments.
We have created an extension of ourselves that is constantly opening up new dimensions of opportunity through it. For all the problems we face today, technology may be our best hope. Those who are able to see its potential are those who lead us into the future.
There have been groundbreaking innovations in sharing spaces. Companies like Airbnb have notoriously revolutionized the hospitality industry. We have real estate development on the construction side, which is over $10 trillion in the global economy. This industry is beyond consolidation, but is falling behind and has innovated a lot over the past fifty or sixty years, according to investor and real estate expert Zach Witkoff. It’s time for that to change, and Witkoff is the man for you.
The Witkoff Group is one of the most established real estate development companies in the country. Founded in the late 90s by Zach’s father, Steven Witkoff, it’s the company behind renowned hotel projects like The Times Square Edition, The West Hollywood Edition and The New York City Public Hotel. They are also currently working on massive developments in Miami. The Witkoff Group is not only involved in building the landscapes of cities, but also in nurturing strong relationships that can then turn into powerful collaborations. The company’s vision is to make it easier to power engaged communities that can ultimately have impact on a larger scale.
As a new arm of the family business, Zach Witkoff launched Witkoff Capital in 2019. His goal is to bring technology into the real estate space. “We are very long in sustainable assets and want to expand into technology,” says Witkoff. Zach’s interest in technology started in college. He attended the Business School at the University of Miami, where he graduated with high honors. With his vast background in real estate, he saw the opportunity to disrupt the industry by pairing it with technology. “We want to invest in cutting-edge ideas and then advise founders with his experience in the real estate industry, helping them find ways to bring their business into our portfolio,” Witkoff revealed.
Witkoff is well-informed to believe that technologies like AI and blockchain are capable of changing the building game. “As AI starts to pick up speed, there will be a lot of automation that will streamline processes both in real estate and other areas, and that will be a game changer. So that’s definitely the one of the themes of our family office. The investor says, “You see houses being built with 3D printers, which is fascinating. Now you can build with robotics. Those are all sorts of things I’m looking at.”
Through the eyes of Zach Witkoff, the future of real estate looks exciting. Judging by his insight and drive, it’s reasonable to predict that it won’t be the only industry he’ll help transform.
To visit witkoff.com or follow Zach on instagram to learn more.
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