The dragons invade San Diego.
Two activations at the town’s annual meeting Comic-Con take fans into the fantastical worlds of Paramount Dungeons & Dragons: Honor Thieves and HBO Dragon House.
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The first installation sees Dungeons & Dragons transform Omnia nightclub in San Diego’s Gaslamp Quarter and proved to be very popular, with fans lining up around the block for the chance to enter. The Tavern Experience is unique in that it provided the first in-depth look at the film, which went live Wednesday ahead of the convention’s Hall H panel on Thursday.
Typically, these early looks are reserved for digital distribution, but Paramount went big with their in-person event. A looping video inside the tavern features Chris Pine, Hugh Grant, Regé-Jean Page and the rest of the main cast. Plus, every 15 minutes, a dragon from the movie appears on a giant screen inside the nightclub, complete with smoke effects. Fans leave the tavern experience with their own souvenir mug, after drinking complimentary glowing drinks.
After hanging on to the tavern, Comic-Con attendees can head to another dragon-themed experience, this one tying into HBO’s upcoming program. Dragon House.
Outside, the experience is a fully fleshed out version of one of the series’ main locations, Flea Bottom, with actors playing the roles of peasants and merchants.
After interacting with the residents of Flea Bottom, participants are taken to a castle belonging to House Lannister. Once inside “Dragon House: The dragon’s lair”, game of thrones fans get the chance to hatch their very own dragon egg in an immersive walkthrough. Guests are guided through a ritual dragon hatching ceremony, which includes a chance to hold a ‘real’ five-pound dragon egg, before receiving their own entirely unique digital dragon in the newly launched ‘DracARys’ app. .
The app, developed by Niantic – the studio known for Pokémon Go – is available exclusively to Comic-Con visitors ahead of its worldwide launch on July 25. The experience ends with the possibility of sitting on the iron throne (with the obligatory photo). Notably, this is not the worn version of the throne seen in the original. game of thronesbut a newer and brighter Throne, as Dragon House takes place 200 years before the events of the first series.
Both Dungeons & Dragons Tavern experience and Dragon House Dragon’s Den runs through the Sunday of Comic-Con weekend.
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