NEW YORK: Public relations firms in Interpublic Group’s Specialized Communications and Experiential Solutions segment reported mid-single-digit organic growth in the second quarter, according to an IPG spokesperson.
It compares to double digit growth in Q2 2021.
The Specialty Communications and Experiential Solutions segment includes IPG Dxtra and Dxtra Health and agency brands such as Weber Shandwick, Golin, DeVries Global, Current Global, R&CPMK, ReviveHealth, United Minds, Jack Morton, Momentum, Octagon and Dxtra Health Integrated Solutions .
The specialty communications and experiential solutions segment overall saw an 11.1% organic increase in revenue in the second quarter to $348.4 million.
Weber Shandwick has won major brand assignments, including expanded mandates from client Mars for its Skittles, Orbit, 5 and Extra brands. Black Groupa media collective and accelerator rooted in advancing black-owned media properties, also said it hired Weber Shandwick to support its external marketing and communications efforts.
In the neighborhood, Golin was named PR AOR for West Monroea digital consulting agency.
“All of IPG’s public relations firms continued to stand out for their creativity and effectiveness during the quarter,” a spokesperson said.
Growth in the specialty communications and experiential solutions segment was led by double-digit increases in each of IPG’s leading experiential and live events specialists, Jack Morton, Octagon and Momentum. The growth is driven by consumer demand for live, physical experiences in music, entertainment and sports that have returned to pre-pandemic levels, an IPG spokesperson said.
Examples of events at which IPG agencies have produced large-scale client activations include the Grammy Awards, Wimbledon, French Open, Miami Open, Cannes Lions Festival of Creativity and The Open Championship.
The holding company said it continues to see strong market performance and strong demand for collaborative solutions. An integrated interdisciplinary Dxtra Health team has been named by Moderna as the brand’s AOR Global Enterprise, drawing on the talent of Weber Shandwick, Golin and Jack Morton. The team strives to enhance Moderna’s reputation globally.
Additionally, in the second quarter, R&CPMK and IPG Mediabrands partnered to launch UpstreamPOP, a proprietary technology platform. Technology reveals opportunities for brand integration and product placement across platforms, combining the power of Mediabrands’ audience intelligence with R&CPMK’s access to “culture-defining” content to reach consumers accurately and on a large scale, a spokesperson said.
IPG’s reorganized reporting structure came into effect in the first quarter. The company previously consisted of two units, Interactive Agency Networks and Dxtrabut it split its agencies into three groups in the first quarter: data and engagement solutions for media, integrated solutions focused on advertising and creativity, and specialist communications and experiential solutions.
The holding company as a whole posted a 7.9% organic increase in net revenue in the second quarter, compared to the second quarter of 2021, to $2.4 billion. The holding company recorded an organic increase in net revenue of 8.3% in the United States and 7.1% internationally. IPG reported net income of $229.6 million in the second quarter, compared to $267.8 million a year ago.
In the second quarter, geographically, the holding company recorded an increase in its turnover of 8.3% in the United States, 8.8% in Latin America, 4.4% in the United Kingdom, 8.3% in Continental Europe, 4.8% in Asia-Pacific and 11% in all other markets. .
Andy Polanski retired in June from his roles as CEO of Dxtra and Executive Chairman of Weber Shandwick. Interpublic Group does not plan to replace Polansky as CEO. Management of Dxtra’s flagship brands will report directly to Philippe Krakowsky, CEO of the Interpublic Group.
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