JCDecaux renews and extends its advertising concession with Singapore Changi Airport for the second consecutive time
JCDecaux renews and extends its advertising concession with Singapore Changi Airport for the second consecutive time
Paris, January 12e2023 – JCDecaux SE (Euronext Paris: DEC), the world leader in outdoor advertising, announces the renewal of its advertising concession with Singapore Changi airport for 7 years, from 2023 to 2029, with a 5-year extension option until 2034. This is from 3rd contract since the start of the concession in 2011, in a partnership that will span more than 20 years.
One of the most awarded airports with over 650 awards to date, including the prestigious Skytrax Best Airport award (11 times winner), Changi Airport is not just an airport, but a tourist destination with carefully selected shopping, dining and entertainment options. It offers passengers unparalleled experiences in contemporary terminals inspired by lush nature and strong global connectivity to more than 120 destinations worldwide.
As air travel rebounds, the expanded partnership will leverage growing industry trends to curate data-driven, brand-building media offerings with the ability to target, optimize and create powerful audience connections through to contextually relevant advertising.
JCDecaux will continue to enhance Changi Airport’s advertising experience through increased digitalization, innovative data-driven solutions that enable campaign optimization and audience measurement, as well as offering drive-to-store or website measurement to deliver greater value to brands. Programmatic adoption ensures Changi Airport’s digital media is included in brands’ omnichannel strategies, enabling it to tap into the global online media market.
Through thoughtful design and placement of advertising media, JCDecaux aims to provide passengers with an enhanced audience experience through creative optimization, displaying the right advertising message in the right place at the right time.
In line with the ESG pillars of both companies, sustainability and safety will be strong points of the concession, with JCDecaux’s bizSAFE STAR and ISO 45001:2018 safety certifications for its operations in Singapore and clear objectives for green energy, recyclable materials and electronic waste management.
Mrs. Lim Peck HoonExecutive Vice President, Commercial, Changi Airport Groupsaid: “We are delighted to continue our partnership with JCDecaux for the Changi Airport advertising concession with this third contract. They are our valued partners who share our focus on superior design and our passion for innovation and who we trust will continue to deliver best-in-class advertising with their global reach of premium brands and following. full of digital capabilities. As travelers take to the skies again, we look forward to work with JCDecaux to welcome passengers back to Changi Airport and explore new, reinvented experiences that are the hallmark of our airport.
Jean-Charles Decaux, Chairman of the Executive Board of Directors and co-CEO of JCDecaux Groupsaid: “It is a great privilege and honor to be the advertising concession partner of Changi Airport Group (CAG) since 2011. I believe that a successful partnership is based on a shared vision and values. We are very grateful for the confidence of CAG management in extending our longstanding partnership. Over the past 12 years, JCDecaux has worked non-stop create, innovate, to keep and deliver effective advertising experience benotconnection a world-class airport like Changi. DOOH is the 2n/a fastest growing medium after mobile digital advertising and JCDecaux has developed a strong technological and programmatic ecosystem to the sink its tremendous growth potential for the benefit of partners, brands and media agencies. After the pandemic, we are witnessing important changes in the way people live, work and travel. As the most digitalized OOH company in the world with an unwavering commitment to Sustainable Development, JCDecaux is ready to exploit in new opportunities in the evolving OOH media landscape and environment to continue to grow the advertising franchise with CAG in the coming years based on shared visions and values of innovation, customer service passengers and durability.
About Changi Airport Group (CAG)
Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was established on June 16, 2009 and the corporatization of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on July 1, 2009. As the managing company of Changi Airport, CAG assumes key functions focused on the operations and management of the airport, the air hub ofdevelopmentcommercial Activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and, through its subsidiary Changi Airports International, invests in and manages foreign airports.
As one of Asia’s most connected international air hubs, Changi Airport connects Singapore to some 140 cities around the world, with over 90 airlines operating over 5,500 weekly flights. Jewel Changi Airport, a multi-dimensional lifestyle destination, which opened in April 2019, adding to Changi Airport’s shopping and dining offerings of more than 550 dining and retail outlets across the airport. The most awarded airport in the world, Changi has won more than 650 accolades for its consistent and excellent service from airport staff, passenger experience and security standards..
JCDecaux key figures
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2021 revenue: €2,745m (a) – 9-month 2022 revenue: €2,283m (a)
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World No. 1 in Out-of-Home Media
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A daily audience of over 850 million people in over 80 countries
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957 706 The advertisement panels global
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Present in 3,518 cities with more than 10,000 inhabitants
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10,720 employees
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JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indices
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JCDecaux is recognized for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A– Leadership), MSCI (AA) and obtained Platinum Medal Status EcoVadis
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1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
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Leader in self-service bicycle rental: pioneer in eco-responsible mobility
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World leader in street furniture (530,143 billboards)
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World leader in transport advertising with 154 airports and 215 contracts in metros, buses, the trains and trams (340,753 billboards)
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No. 1 in Europe for billboards (72,611 billboards)
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No. 1 in outdoor advertising in Europe (596,831 billboards)
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No. 1 in outdoor advertising in Asia-Pacific (232,268 billboards)
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No. 1 in outdoor advertising in Latin America (64,893 billboards)
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No. 1 in outdoor advertising in Africa (20,808 billboards)
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No. 1 in outdoor advertising in the Middle East (14,177 advertising faces)
(a) Adjusted revenue
For more information about JCDecaux, go to jcdecaux.com.
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Communication department: Albert Asseraf
+33 (0)1 30 79 79 10 – [email protected]
Investor Reports: Remi Grisard
+33 (0) 1 30 79 79 93 – [email protected]
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