New York, NY (June 9, 2022) – My Laferte releases his new single today “supermarket“, another highlight of his recent latest album, 1940 Carmen.
1940 Carmen was Mon’s second album of 2021, written and recorded while she was in Los Angeles from March to July 2021, and named after the address of the Airbnb where she stayed. The album is a snapshot of four intense months of his life.
The supermarket aisle is like the public transport of life. Good or bad days, you have to accompany the ride to get to the next stop. “I got mad at my partner at the supermarket and wrote the song while I was there,” Mon explains on the track.
The video was filmed in 16MM in a self-service store, shot and directed by the Chilean filmmaker Camila Grandi. It is inspired by one of the chapters of the film Nine Lives by Colombian Rodrigo García Barcha. In Nine Lives, “An ex-couple meet after many years of not seeing each other in a supermarket,” says Grandi. “It’s fascinating because an extremely complex conflict unfolds in an everyday context and space. I love Mon, she has a lot of strength and I’m a huge fan of her. She trusted my work a lot, which allowed me to create and be free.
My Laferte was recently nominated for a GRAMMY® Award for “Best Regional Mexican Music Album (includes Tejano)for his early 2021 album SEISwhere she gave a stunning performance, hailed by Rolling Stone, Pitchfork and the New York Times, who named it one of the “Best GRAMMY Moments”. See Mon Laferte’s GRAMMY Preview Ceremony Performance HERE.
Mon Laferte will begin their tour in Mexico later this month, followed by dates in Spain between August and September.
Connect with My Laferte:
https://www.youtube.com/user/Monlaferte
https://www.facebook.com/monlaferte/
https://www.instagram.com/monlaferte/
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