In the pitch room
MullenLowe NY won the Bayer Raised brand after a competitive pitch.
Women’s health care brand Tia tapped big spaceship as its reference agency.
DNA has been named reference agency for Pest Blue Ribbon.
Shibumi shades selected Baudouin& as a leading creative agency.
Duncan Channon was named creative agency and reference media for Fetzer’s Bonterra Organic Vineyards.
Agency News
Ebiquity acquired Media Management Inc. and MediaPath Network AB.
Christy Hilerpresident and owner of Horn,and John FreemanDirector and CEO of Zambezilaunch OWNan initiative to track and increase the number of women-owned advertising agencies.
Old progressive CMO Jeff Charney launched an invitation-only marketing collective called Mkhstry.
Moving
Dunkin’ Marketing Director Raphael Acevedo left his post after a year.
Horizon Media appointed Joe Koller Executive Vice-President, Managing Partner.
Cara Capretta joined Prophet as chief of staff. And The number expanded its human team with three new recruits: Courtney Burns joins as executive director of talent and culture; wild jill as Director of Resource Management; and Ash Ramirez as Head of DE&I.
Former R/GA Creative Manager Erin Lynch joined digital hero as creative director.
Yahoo named Alicin Reidy-Williamson as Director of Diversity and Culture, leading the company’s DE&I efforts globally.
Wunderman Thompson tapped Laura Cona as Director of Growth for North America.
Red Tettemer O’Connell + partners added a new associate partner position and promoted four employees to the position: Adam Leaventon is Chief Executive Officer and Head of Commercial Affairs; Uri Weingarten is digital director; Susan Baraczek is director of customer services, and Todd Taylor is Executive Creative Director.
Fubo TV appointed Henry Ahn entrepreneur, and Assembly welcomed Tara Holmes as Vice President of Commercial Services.
Sarah Dillon joined Engine workshop as Executive Creative Director, and McCann Health New York hiring Jorge Munoz as executive creative director.
performance art hiring Jory Edmunds as Chief Strategy Officer.
Imagination appointed Tony Osterhaus Executive Director of Client Partnerships.
Sherpa hiring Sam Batstone as director of customer service, Shiv Sharma as Director of Channel Growth and Eshita Shah as an account manager.
Karsten Amlie joined Canela Media as Senior Vice President, Content Distribution and General Counsel, and David Grossi joins as senior vice president, business operations.
Craig McNeil joined Capgemini as North America’s first President, leading growth in the United States, Canada and Mexico.
A.K.A. NYC hiring milky wolf as Creative Director in its New York office, and added two new Art Directors: Kevin Burke and Robert Mathis.
Jeremy Doig was named Chief Technology Officer for Disney broadcast.
The Mx group appointed Tony Riley as CEO.
Brand buzz
Wendy’s opened a virtual restaurant in The horizon worlds of Meta. AndJose Cuervo opens a virtual distillery on Decentraland.
Crown signed a sponsorship contract with MLB at becoming the “Official Cerveza of Major League Baseball”.
bad bunny becomes an Airbnb host, opening the doors of his iconic 53-foot matte black semi-trailer for an overnight stay after his last stop in Miami.
Denny’s promotes endless breakfast for $6.99 through June 21 to help people deal with rising inflation.
Kraft Mac & Cheese rocked his signature noodle smile for the “Basketbawl Edition” to console fans of the losing NCAA championship team.
For real
Getty Images + Dove launched the #ShowUs grant to break stereotypes about women and aging. And cutie mark Laura Geller declared April 9 National Day of Mature Women to combat the stigma of aging.
Harris Reed and Klarna are teaming up to launch a fashion design competition that champions gender fluidity and sustainability.
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