Outside Interactive, Inc. Launches Next Evolution of Outside + Membership

New perks come to life in the updated membership portal; Priced at over $ 500 +, for $ 99 / year

BOULDER, Colorado, November 23, 2021– (COMMERCIAL THREAD) –Outdoor Interactive, Inc., the world’s leading creator of active lifestyle content, services, events and experiences, today announced the next evolution of Exterior +, the ultimate membership for lovers of an active and healthy lifestyle that combines all of the Outside brands into one bundle. Outside + has continuously added member benefits over the past year, all without increasing the price of membership, but today announces the most significant improvements and added value to date.

Outside + members have a wide range of adventure and activity interests. In an effort to help customers better understand the benefits that are more meaningful to the activities they enjoy, Outside has updated the Outside + membership packages. Outside launched new membership packages, ranging from The adventure pack, which bundles the most relevant perks, such as ski vacations, equipment discounts and action-packed documentaries; to the Nutrition & Well-being Package, highlighting recipes, meal plans and yoga classes; and the Cycling package for enthusiastic cyclists, access to VeloNews and Peloton Magazine. While all Outside + members have access to the same benefits, new membership packages make it easier for members to navigate to their preferred benefits.

“Our audience is made up of the world’s most active hikers, skiers, cyclists, climbers and other outdoor enthusiasts, all with unique interests and activities,” said Robin Thurston, CEO of Outside. “Improving the Outside + user experience was a natural next step. We already provide our members with top-notch content, experiences, utilities, community, and commerce – now we’re making that experience even more personalized. Our goal is to provide inspiration and endless resources to fuel the pursuit of epic, everyday adventures by users. “

Since the initial membership launch, Outside has constantly added new benefits to Outside +, all without increasing the price of membership, including:

  • Shop outside: This one-stop-shop online includes thousands of branded products, carefully selected by product buyers and outdoor equipment experts, ranging from jackets and shoes to yoga mats. This includes quarterly and monthly subscription custom gearboxes, valued at $ 50 to $ 300. All Outside + members receive a $ 50 credit with a qualifying purchase of $ 100 *, valid for the member’s current membership term.

  • Features of Trailforks Pro: Access to Trailforks Pro and its database of over 400,000 trails worldwide, including unlimited offline downloads.

  • Gaia GPS Premium: Access to offline maps and the entire map catalog, including weather and terrain overlays.

  • Outdoor TV: Stream over 600 hours of member-only TV shows and movies featuring outrageous ski action, thrilling climbing stories, survival challenges and travel documentaries.

  • SKI Equipment Concierge: Access to the private Slack channel of SKI magazine to chat directly with the editorial staff about equipment information.

  • Broadcast library: Access the largest collection of adventure and lifestyle sports movies, series, events and more from the biggest names in outdoor and adventure sports.

  • New educational paths: Take part in a pre-season training session with a coach from the US Ski Team and learn about avalanche awareness, tips for snow emergencies and pro tips on becoming an off-piste skier smarter and safer.

  • Damage insurance: Members get one-time injury insurance coverage at a discounted price and are covered for skiing, snowboarding, mountain biking and hiking anywhere in the United States

  • Discount on Modern Adventure Travel: Discounted access to epic custom trips for Outside + members only to Alaska, Patagonia, the French Alps, and Everest Base Camp in 2022, accompanied by outside editors.

  • Discount athlete Reg: Up to $ 30 off your next race and $ 30 off race fees on AthleticReg, Outside’s online sporting events registration platform.

  • And more: From cooking tutorials and meal plans, to Warren Miller movie tickets and fitness challenges, Outside regularly adds new perks to the Outside + membership experience.

Currently valued at over $ 500 +, an Outside + subscription is $ 99 / year. Residents of the United States can choose two print subscriptions from these 11 titles: Backpacker, Beta MTB, Clean Eating, Climbing, Outdoor, SKI, Trail Runner, Triathlete, VeloNews, Peloton, Where Yoga journal. Join now or find out more about outsideonline.com/outsideplus.

* For all the details, see Program conditions. Postal addresses in the United States only; limited inventory quantities

About Outside Interactive, Inc.

Outside is the premier destination for active lifestyle enthusiasts and is home to leading brands in endurance sports, the outdoors and healthy living. Every month, Outside reaches 80 million of the world’s most active consumers across its more than 40 media, digital and tech platforms, creating an experience for longtime adventurers and newbies alike. Outside believes that it is better to spend life outdoors, to live a healthy, connected and fulfilling life. Outside’s membership offer, Outside +, brings together the best stories, meal plans, equipment reviews, online courses, access to discounted events, magazines and more. Learn more about OutsideInc.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211123005486/en/


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