Visits and activities platform A look raised an $80 million Series C round led by WestCap, a growth capital firm founded by ex-Airbnb and Blackstone executive Laurence Tosi, and Goldman Sachs Asset Management.
3L, Cathay Innovation, I2BF Global Ventures, Manta Ray and Apeiron also participated in the round, bringing Peek’s total funding to over $100 million. Previous investors in the San Francisco-based company include Jack Dorsey, Eric Schmidt and Paul English.
With the funds, Peek, which provides software for tour operators as well as a consumer-facing marketplace, will triple the size of its team in 2022 and expand its product offering.
Despite the pandemic, Peek has racked up over $2 billion in experience bookings and served over 35 million customers.
“After helping thousands of travel and local businesses survive the pandemic, we are now equipping them with the digitalization tools needed to scale and meet the massive demand in 2022,” says Ruzwana Bashir, co-founder and CEO of Peek.
“Our vision of connecting people to share memorable experiences is now more important than ever.”
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According to Tosi, Founder and Managing Partner of WestCap, “We were early adopters and investors in travel technology companies, and we’ve been following Peek for years.
“Ruzwana Bashir is a dynamic leader and Peek’s unique approach has enabled them to serve millions of people. It is a transformative solution that will enable a wider audience of travelers and locals to have meaningful experiences, and activity operators to grow their businesses. »
Peek’s latest funding joins other rounds won by major players in the tours and activities industry, including GetYourGuide, which capped a €114 million funding round with an additional €80 million in February , and Klook, which raised $200 million in January this year.
Recent investments have also been funneled into other competitors, including Taiwan-based booking app FunNow, which raised $15 million earlier this month, and Rezdy, which raised $5.6 million. in October for its tours and activities technology.
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