Rome is the number one Christmas destination in Italy for foreign tourists: Airbnb

By Judy J. Beasley Last updated Dec 18, 2022

Bolzano is the first choice of Italians this Christmas in the Airbnb survey.

Rome is the most sought-after Christmas destination in Italy by American, French, Spanish, Brazilian and German tourists, according to data compiled by the online short-term rental platform Airbnb.

The Italian capital is followed in the ranking by Florence, Milan, Venice and Naples, with the majority of holidays taken by tourists between December 18 and January 2, 2023.

The rankings are based on the number of Airbnb searches made in the third quarter of 2022 by international travelers, reports the economic newspaper Le Sole 24 Ore.

When it comes to domestic travel in Italy this Christmas, Italians will largely be heading to the mountains, with Trentino-Alto Adige claiming four of the top 10 winter destinations, including the top two: Bolzano and Thirtyfollowed by Breuil-Cervinia in the Aosta Valley, Roccaraso in Abruzzo, Merano in Trentino-Alto Adige, Verona in Veneto, Andalusian in Trentino-Alto Adige, Abeton in Tuscany, Aosta in the Aosta Valley and Apric in Lombardy.

Over the Christmas period last year, revenues for Airbnb hosts in Italy brought in over €37 million, with higher revenues in cities like Rome (over €6.5 million), Milan (2.8 million euros), Florence (2.5 million euros) and Venice. (€2.4 million), according to Le Sole 24 Ore.