The combined, full-service agency offers expertise in social media, paid digital media, digital marketing, design, video production and web development.
PORTLAND, GOLD – Rossman Media, a Portland, Oregon-based social media agency, announced it has acquired Hook & Blade, a Tampa Bay-area “fractional CMO” agency. The combined companies will operate as Rossman Media, cementing itself as one of the world’s leading social media marketing agencies.
“Every M&A decision we make goes through a comprehensive due diligence process. Hook & Blade ticked all the boxes for us, from strong leadership to customer retention and unique differentiators like their outsourced CMO business model,” said Alex Rossman, CEO of Rossman Media.
Rossman and Hook & Blade share a vision of strategy-driven marketing services and have historically been separated by their core competencies, namely B2C for Rossman and B2B for H&B. The acquisition enables Rossman to grow its B2B division and adopt the customer journey, the “outsourced CMO” model used by H&B. Joining forces will also provide clients with stronger digital capabilities, especially in areas such as creative direction, marketing strategy and video storytelling.
“For more than seven and a half years, we have focused on executing what our clients need to do with their marketing budget, not just what their existing resources are capable of doing. Being authentic and just doing what works has been our mission, and now we can bring that mindset to a larger group of customers and partners,” said Mark Teague, co-founder of Hook & Blade.
The merger creates a company with 43 employees and a run rate of $6 million; including more than 90% annualized recurring revenue. Financial details of the transaction were not disclosed.
Both agencies serve clients in a wide range of industries, from Airbnb to Saks 5th Avenue. The addition of H&B brings B2B expertise to industries such as healthcare, franchising, long-term care, sports, recruiting/staffing, mobility, and more.
“Effective B2B marketing requires nurturing leads, engaging thought leadership content, and social media that tells a story. Combining our strategic approach to B2B marketing with one of the nation’s leading social media agencies will take our outsourced CMO model to the next level,” said Andy Morris, co-founder of Hook & Blade.
Rossman Media, an award-winning social media agency based in Portland, was founded in 2017 and has clients including Airbnb, OrangeTheory Fitness, Nike, Louis Vuitton and Saks Fifth Avenue.
About Rossman Media
Founded in 2017 by Alex Rossman, Rossman Media is a social media agency serving the world’s biggest brands such as Airbnb, OrangeTheory Fitness and Saks Fifth Avenue, to name a few. Rossman Media was voted “Best New Social Media Agency” of 2020 by Business Insider and ranked as one of Oregon’s Top Social Media Marketing Companies by Clutch.
To learn more, visit https://rossmanmedia.com/
About hook and blade
Hook & Blade, founded in 2015 by Andy Morris and Mark Teague, is a full-service “fractional CMO” agency based in digital marketing and customer journey marketing. H&B has found success in being “the agency for people who hate agencies,” offering monthly pricing, service-specific group sourcing specialists, and quality content production.
To learn more, visit https://hookandblade.com/
Media Contact
Company Name: Rossman Media
Contact person: Alex Rossman
E-mail: Send an email
Call: 503-314-0433
Country: United States
Website: https://www.rossmanmedia.com/
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