TerraZero Technologies Inc. built Miller Lite’s “Meta Lite Bar” in Decentraland to feature the first big game ad in the Metaverse

  • TerraZero deployed its studio to create a fully interactive bar experience for Miller Lite in collaboration with agencies DDB and m ss ngpe ces.

  • Together, the parties unveiled the bar experience on February 7, 2022before the NFL Super Bowl game in Los Angeles, California to Sunday, February 13, 2022.

  • The Miller Lite bar was hosted on one of TerraZero’s virtual land domains in Decentraland.

  • TerraZero has a studio led by Metaverse experts and multi-talented game designers, directors, producers, sound engineers, 3D modelers and programmers.

  • The Meta Lite Big Game Day experience included Miller Lite’s Big Game Day announcement, quest play, and special giveaways for users.

VANCOUVER, BC, February 15, 2022 /PRNewswire/ – TerraZero Technologies Inc. (“TerraZero“or the”Company“), a vertically integrated Metaverse technology company, announces that it successfully designed, built and hosted Miller Lite’s Meta Lite bar at Decentraland during the Super Bowl on Sunday, February 13, 2022. The event was a huge success with avatars from around the world entering the Metaverse to check out Miller Lite’s Meta Lite bar for the first Big Game advertisement in the Metaverse. This Miller Lite bar and event was made in collaboration with TerraZero, DDB and m ss ngpe ces and was hosted on TerraZero’s virtual terrain.

TerraZero Technologies Inc. built Miller Lite’s “Meta Lite Bar” at Decentraland to showcase the first big game ad in the Metaverse (CNW Group/TerraZero Technologies Inc.)

With the recent investment and development of our strategic relationship with BIGG Digital Assets Inc. (“BIG“) (CSE: BIGG; OTCQX: BBKCF)TerraZero expects its studio business to continue to grow along with other global brands.

Those who build in the Metaverse know it’s more than meets the eye. “Noodle,” TerraZero Studio Head and veteran game designer, sees the Metaverse as the next level in hyper-immersive experiential storytelling, “The Meta Lite bar is fun, surreal yet familiar, both decentralized and uniquely Miller Lite. . When you build something for the metaverse, each user’s experience is going to be personal to them. Understanding this reveals how to develop what will connect with people in a meaningful way.

Chief Experience Officer (CXO) Brandon F Johnson sees the Meta Lite bar as proof that we are looking to the future. “Think how limitless this can be. Companies have long sought to be thought leaders and social creatures. The metaverse enables this for real, in an unreal way. Gamification of experience is the new currency that brands and artists can use to foster communities.The Meta Lite Bar shows that Miller Lite isn’t afraid to try something new and they care about their audience having a good time.

Ryan KieferChief Metaverse Officer of TerraZero and co-founder of BearNFT, sees the Meta Lite bar as a sign of more to come as brands embark on the entertainment version of Web 3, “We were very excited to work on this project with DDB and m ss ng p eces, and we definitely proved our vision and expertise by doing Metaverse builds before we started. Being at the forefront of the Metaverse and this event makes me very proud to be the Chief Metaverse Officer of TerraZero.

About TerraZero Technologies Inc.
TerraZero Technologies Inc. (“TerraZero“) was founded by a cryptocurrency and blockchain pioneer Dan Reitzik. TerraZero is a vertically integrated Metaverse development group and a leading Web 3.0 technology company specializing in the Metaverse space. The company’s Metaverse-agnostic vision is to grow, acquire, and fund the Metaverse’s most promising companies, entrepreneurs, and developers, while creating solutions to further improve the usability of the Metaverse for greater community engagement. within the Metaverse, and to connect the real world to the Metaverse. , for creating new economies and user experiences that will shape the future of Web 3.0. TerraZero also owns digital real estate and provides offices and services to people interested in the metaverse. Additionally, TerraZero acquires, designs, builds and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company’s activities are segmented into five (5) divisions which include: (1) virtual real estate; (2) advertising; (3) data analysis; (4) events and marketing; and (5) infrastructure. TerraZero aims to support the community, foster innovation and drive adoption. For more information, please visit www.terrazero.com or contact [email protected].

Caution Regarding Forward-Looking Information

This press release contains “forward-looking information or statements” which may include, but are not limited to, statements relating to the Company’s expectations and the benefits of the Meta Lite event; the expected growth of the Company’s studio business; that establishing an early presence within the metaverse will provide the company with new users, branding and marketing opportunities; events, plans of action and the potential of the Company’s technology and operations, among others, are all forward-looking information. All statements in this press release, other than statements of historical fact, that address events or developments that the Company expects to occur, are forward-looking statements. Although the Company believes that the expectations expressed in these forward-looking statements are based on reasonable assumptions, these statements are not guarantees of future performance and actual results may differ materially from those in the forward-looking statements. These statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including demand for its products, ability to develop software successfully, there will be no regulations or laws that will prevent the Company from operating its business, expected costs, the ability to obtain sufficient capital to carry out its business plans, the ability to achieve its objectives and the price of cryptocurrencies and NFTs. Although these estimates and assumptions are considered reasonable by the Company’s management, they are inherently subject to significant business, economic, competitive and regulatory risks and uncertainties. Factors that could cause actual results to differ materially from those in the forward-looking statements include the inability to obtain regulatory approval, the continued availability of capital and financing, technology failures, the inability to obtain permits needed to operate the business, the impact of technological changes on the industry, the impact of COVID-19 or other viruses and diseases on the ability of the business to operate and hire staff , competition, security threats, including stolen NFTs and cryptocurrencies from TerraZero or its customers, consumer sentiment towards TerraZero’s Metaverse products, services and technology generally, loss of use of the technology, including any blockchain or server malfunctions, cyber attacks, loss or corruption of data or information, failure to develop new and innovative products ovants, litigation, increased operating costs, increased labor costs, declining price of cryptocurrencies and NFTs, failure of counterparties to perform their contractual obligations, government regulations, loss of employees and key consultants and general economic, market or business conditions. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. Readers are cautioned not to place undue reliance on forward-looking information. Further, the Company assumes no obligation to comment on expectations or statements made by third parties.



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