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Arianee, the Paris-based Web3 platform for luxury and fashion, raised €20m in Series A funding with plans to expand internationally and strengthen its New York office.
The round, announced today, was led by US investment firm Tiger Global, following an €8m round in March last year. Since then, the number has tripled. Arianee’s existing investors (BPI, ISAI, Cygni Capital and Noia Capital) also participated in this second round, along with Commerce Venture and Motier Ventures. The round is a mixed equity investment in Arianee’s software solution and Aria20, the native cryptocurrency of the Arianee platform. In addition to global expansion and new hires, the funds will be used to continue developing Arianee’s products and services.
“Web3 is eating up the world and we believe brands can take advantage of this revolution to take back control of their digital presence,” read a statement from Pierre-Nicolas Hurstel, CEO and co-founder of Arianee. “We also want to build for every user and not just for a minority. This requires robust and consistent tools and interfaces that allow communities to move from one world to another, from physical to digital to immersive.
Founded in 2018, Arianee was one of the leading Parisian startups to help shape the conversation around NFTs in luxury and fashion with its early adoption of Web3. It associates Arianee Project, an association that manages the open source part of the technology, and Arianee SAS, a software-as-a-service firm based on blockchain technology. Paris Fashion Week, as well as brands such as Printemps, Breitling, Vacheron Constantin, Panerai and IWC, have used the platform to create NFTs, distribute them to their communities and leverage them with for example personalization. “We started as a service to help luxury brands create a digital passport for their products. We then expanded our offering to all kinds of tokenization, including pure digital assets, membership tokens and NFTs. experience, allowing brands to leverage it for CRM, loyalty and personality,” said Hurstel. Business in vogue.
Technological startups that set up NFTs have multiplied since 2018. Arianee intends to maintain the first-mover advantage by offering an end-to-end solution. The Aura Blockchain Consortium, whose founding members are LVMH, OTB, Prada and Richemont, focuses on “upstream”, including tracking and tracing materials in the supply chain, while Arianee focuses more on downstream use cases such as customer relationship management.
Arianee, headquartered in Parisian acceleration hub La Caserne, is part of the growing Web3 ecosystem in the French capital, including startups Powder and Lynx.
“As a Web3 pioneer, Arianee has developed innovative solutions that reinvent customer relationship management,” said Griffin Schroeder, partner at Tiger Global. “We are delighted to support the development of Arianee and believe it is well positioned to become a leading global Web3 solution for brands. “Tiger Global’s investments include Vestiaire Collective, Airbnb, Meta and Linkedin.
Clarification: Cygni Capital, not Cygni Labs, contributed to the funding round. (May 9, 2022)
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