Who is Masoom Minawala? Digital content creator representing India at Paris Fashion Week

Who is Masoom Minawala: digital content creator Masoom Minawala represents India at Paris Fashion Week. She amazed the audience with her chic, boujees and statement pieces. In an interview, she said that she wanted to take Indian clothes and transform them into Parisian street style.

Here’s what you need to know about Masoom Minawala

  • Masoom Minawala has 1.1 million followers on Instagram. “Bringing Indian fashion into the world â ?? ¨,” she reads in her bio.
  • She has 51.9,000 subscribers on YouTube.
  • Its content revolves around luxury fashion, lifestyle, beauty advice and individual style.
  • She is the founder of Style Fiesta, one of the first e-commerce portals in India. She is also the founder of Empowher, an initiative that helps inspire and guide women in business.
  • In 2019, she also became a capital partner of The Cai Store, one of the fastest growing fashion footwear e-commerce platforms in India. #SupportIndianDesigners is one of her current initiatives where she promotes Indian brands and designers.
  • She has worked with over 500 brands around the world including Louis Vuitton, Dior and Bvlgari, as well as brands like Estée Lauder, Samsung, BMW, Airbnb to name a few.
  • Earlier in 2021, she also represented India on the red carpet at the Cannes Film Festival for the second time.
  • In an interview, she mentioned that she was not very interested in fashion growing up. She loved sports, reading and art and turned to fashion much later. She started blogging about fashion at the age of 21. Instagram did not exist at that time.
  • Speaking of failure, she once said in an interview that it needs to be talked about more on the Internet. She is a firm believer in the fact that we need to talk about our failure as much as our victory.
  • Speaking about her experience of attending Paris Fashion Week, she said it was an absolutely amazing experience as she had the opportunity to attend the latest collections from various fashion houses, brands and designers.
  • Speaking about her outfit choices for fashion week, she revealed that she wears a lot of emerging Indian designers in order to bring Indian fashion to the world. She was keen to showcase what Indian fashion and designers have to offer.

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