(February 11, 2022)
Wyndham began using Amadeus’ Demand360 to better understand the latest travel insights provided by the market’s comprehensive performance data solution.
Increasingly, hoteliers are turning to data to build more informed business strategies that take into account changing traveler demographics, booking behaviors and preferred channels for their properties.
Demand360 provides hoteliers with valuable insight into market occupancy, including two years of historical data and one year of forward-looking data on the books from over 30,000 data providers, allowing them to compare performance against their aggregate competitive, identify new trends and make the most informed revenue strategy decisions possible.
Wyndham uses Demand360 for market insights
“To make the most effective business decisions, our teams need access to comprehensive market performance data. With extensive historical and forward-looking reservation information, the depth of information available in Demand360 allows us to optimize pricing and distribution strategies, helping to maximize revenue for our franchisees,” said Vikram Pradhan, GVP Global Revenue Management. , Wyndham Hotels & Resorts.
Wyndham Hotels & Resorts is one of the world’s largest hotel franchise companies with 22 brands in nearly 9,000 hotels in 95 countries.
The partnership between Wyndham and Amadeus means that franchisees will also receive preferred pricing on Demand360’s property-level edition.
“We are delighted to welcome Wyndham Hotels & Resorts to our Demand360 program. This new partnership confirms the value of the solution in our current climate and deepens the insights the program offers to all of our hotel partners,” said Joe Ahmed-Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality , Amadeus. “Staying close to our customers has always been a priority, which has only increased over the course of the challenges of the past two years. Based on customer feedback, we have increased the granularity of data provided in our solution to help hoteliers uncover new opportunities to drive profitable demand.
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