Airbnb launches two new levels of luxury listings

If the thought of staying in someone’s apartment during your trip has taken you away from Airbnb since they launched 10 years ago, the San Francisco-based startup is about to change your mind. Here’s what they have in store for luxury travelers later this year.

Beyond by Airbnb

Following the acquisition of Luxury Retreats in 2017, Airbnb will launch Beyond by Airbnb this spring, offering the most upscale accommodations on the platform (read: lots and lots of villas). But houses are just the start. The Beyond by Airbnb ‘beyond’ will feature a nut soup trip planning service that will combine personalized experiences with luxury announcements to deliver what Airbnb co-founder Brian Chesky has called “the beyond”. trip of a lifetime ”in a keynote speech Thursday at the Masonic Theater in San Francisco.

“Ten years ago, we never dreamed of what Airbnb could become,” said Chesky. “In fact, people thought the idea of ​​strangers staying in each other’s houses was crazy. Today millions of people do just that every night. But we want to go further by supporting and expanding our community so that in 10 years, more than a billion people a year can enjoy the benefits of a magical trip on Airbnb.

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Airbnb Plus

In addition to Beyond, Airbnb today launched another level of luxury listings with 2,000 avant-garde design homes in 13 cities around the world. All Airbnb Plus the houses have been checked in person against a 100 point checklist for quality, cleanliness and style to provide a consistent and comfortable experience from one ad to the next.

The backyard of an Airbnb Plus ad in Cape Town, South Africa.


While cleanliness and certain amenities like fully equipped kitchens and fluffy towels in each bathroom will be standardized in each Airbnb Plus, homes will all feature their own unique design elements that showcase the host’s personal style and of the location.

You can book Airbnb Plus accommodations starting today in Austin, Barcelona, ​​Cape Town, Chicago, Los Angeles, London, Melbourne, Milan, Rome, San Francisco, Shanghai, Sydney and Toronto. On average, these ads are averaging around $ 250 per night.

Furniture, Bedroom, Bed, Interior design, Bedroom, Property, Living room, Ceiling, Wall, Building,

The bedroom of an Airbnb Plus house in Shanghai, China.


By mid-2018, Airbnb Plus listings will also be in Athens, Auckland, Bali, Beijing, Chengdu, Crete, Lisbon, Mexico City, Montreal, Phoenix, Prague, Riviera Maya. Airbnb aims to have 75,000 of these premium listings in 50 cities around the world by the end of the year.

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