Amazon launches Prime service in Poland

WARSAW (Reuters) – Amazon on Tuesday launched its Amazon Prime service offering free shipping and video streaming in Poland, lowering shares of rival Polish e-commerce platform Allegro.

Amazon’s Polish site went live in March, significantly intensifying competition in Poland’s booming e-commerce sector.

“We are very pleased with the way Polish customers have accepted the service launched earlier this year,” Mourad Taoufiki, CEO of, said in a statement.

Amazon said it was pricing its Prime service at 49 zlotys ($ 12.35) per year.

Actions in Allegro, including Smart! The service also costs 49 zlotys per year and offers free shipping for orders over 40 zlotys, down 3.7% to 0805 GMT.

MBank analyst Pawel Szpigiel said Amazon’s announcement came as a surprise, coming just months after the company’s launch in Poland.

β€œIt seems that Amazon’s appetite for the Polish market is great,” he said.

Allegro did not immediately respond to a request for comment.

($ 1 = 3.9674 zlotys)

(Reporting by Anna Banacka, Alan Charlish and Pawel Florkiewicz; editing by Kirsten Donovan)

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