WARSAW (Reuters) – Amazon on Tuesday launched its Amazon Prime service offering free shipping and video streaming in Poland, lowering shares of rival Polish e-commerce platform Allegro.
Amazon’s Polish site https://www.reuters.com/article/us-amazon-poland-idUSKBN2AU0W9 went live in March, significantly intensifying competition in Poland’s booming e-commerce sector.
“We are very pleased with the way Polish customers have accepted the Amazon.pl service launched earlier this year,” Mourad Taoufiki, CEO of Amazon.pl, said in a statement.
Amazon said it was pricing its Prime service at 49 zlotys ($ 12.35) per year.
Actions in Allegro, including Smart! The service also costs 49 zlotys per year and offers free shipping for orders over 40 zlotys, down 3.7% to 0805 GMT.
MBank analyst Pawel Szpigiel said Amazon’s announcement came as a surprise, coming just months after the company’s launch in Poland.
βIt seems that Amazon’s appetite for the Polish market is great,β he said.
Allegro did not immediately respond to a request for comment.
($ 1 = 3.9674 zlotys)
(Reporting by Anna Banacka, Alan Charlish and Pawel Florkiewicz; editing by Kirsten Donovan)
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