Ariat brand store opens in historic Fort Worth stockyards

The new Ariat store will showcase its Western performance and lifestyle products and serve as the primary location for brand activations and events.

FORT WORTH, Texas, December 01, 2021 (GLOBE NEWSWIRE) – Ariat, the leading Western performance and lifestyle brand, today announced the opening of a new retail store in Fort Worth, Texas, at Mule Alley at the Fort Worth Stockyards. This store will be the brand’s fifth point of sale in the United States.

“The Fort Worth Stockyards has a rich history of Western culture; it couldn’t have been a better home for our next branded store, ”said Beth Cross, Ariat co-founder and CEO. “As we seek to grow our business and serve our customers, we prioritize markets, like Fort Worth, in which the heart of the Ariat community is represented. “

“We are building a unique and unprecedented destination for the ultimate Western heritage brands at Mule Alley, and Ariat is the perfect addition to our tenant mix,” said Craig Cavileer, executive vice president of Majestic Realty. “Ariat’s Western performance and lifestyle products will add another dimension to the historic Fort Worth stockyard shopping experience, and we’re delighted they’re opening just in time for the holidays.”

The Ariat brand store in Fort Worth is inspired by the Western heritage of the Stockyards and will feature notable artists with Western influences. Continuing its tradition of location-inspired wood carvings, the Fort Worth store will feature a long-horned driftwood sculpture with Western performance ornaments to commemorate the rodeo tradition.

Ariat has strong roots in the Southwest, including partnerships with Professional Bull Riders, National High School Rodeo Association, Ariat World Series of Team Roping and with top athletes Trevor Brazile, Jackie Hobbs-Crawford, José Vitor Leme and Kaycee Feild . The Fort Worth Brand Shop will create another opportunity to deepen the brand’s ties with the Western Texas community.

In 2021, Ariat expanded its business to Texas with the opening of a regional distribution center in partnership with the City of Fort Worth, Denton County and the State of Texas. Functioning as a regional hub for the brand, the fulfillment center has created new jobs in the local Dallas / Fort Worth community. In January 2021, Ariat opened a fifth outlet store in El Paso, Texas.

About Ariat International, Inc.
Ariat was founded in 1993 to reinvent the boot for modern riders, breeders and workers. Our pursuit of functional innovation has raised the bar for performance, fit and craftsmanship, all serving Ariat’s global community of world-class athletes, Olympians and people like you. Our products are designed to perform better in the most demanding environments. Ariat is today one of the premier western, horse riding, outdoor and work brands in the world. The company takes its name from Secretariat, the greatest racehorse of all time.

About Mule Alley
Mule Alley is a carefully curated collection of dining, entertainment, shopping, heritage brands and creative workplaces located in historic Fort Worth Stockyards. Part of one of the country’s most iconic travel destinations, the new Mule Alley project transcends typical development and brings a once-bustling neighborhood back to life. After six years of planning, Stockyards Heritage Development Co. set out to revive the original, 108-year-old horse and mule barns, renovating them into an iconic shopping and dining district. Mule Alley, anchored by Marriott Autograph Collection resort Hotel Drover, features traditional shopping and dining, including’s national headquarters, Shake Shack, Lucchese Bootmaker, Provender Hall, the headquarters and flagship experience of the American Paint Horse Association, Cowtown Winery, Biscuit Bar, Second Rodeo Brewing, Wrangler, King Ranch Saddle Shop, Proper Supply Co., Sidesaddle Saloon, AVOCA Coffee Roasters, Flea Style, Kimes Ranch and Tucker Brown. The neighborhood is expected to welcome new tenants in the coming months, including two new concepts from Tim Love, MELT Ice Creams and Ariat. For more information visit and stay informed on social media by following @mulealley.

About Stockyards Heritage Development Co.
Stockyards Heritage Development Co. is a partnership between nationally renowned developer Majestic Realty Co. and Hickman Investments of Fort Worth. Established with the intention of thoughtfully reinventing Fort Worth’s historic stockyards, the company is dedicated to preserving the heritage of the National Historic District while uplifting it with experiences for locals and visitors alike. ‘foreigner. Carried out through a public / private partnership with the City of Fort Worth and County of Tarrant, the first phase of the project, Mule Alley, opened in the fall of 2018 to include renovations to the historic horse and mule barns of the destination, 108 years old. on a street of shops, restaurants, retail, office space and a four-star Autograph Collection hotel and rustic resort, Hotel Drover, which opened in March 2021.,,

Press contact:
Ariat International: LaunchSquad, [email protected]

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