Betera launches non-alcoholic sparkling drink in time for dry January
San diego, california – Betera, a batch brewed soft drink, is the latest addition to the hugely popular soft drink shelf. Slowly infused with organic plants like elderflower, cinchona bark, and turmeric, each of the three bottled drinks contains less than 16 calories and 4 grams of sugar. The three flavors are: elderflower-lime, rhubarb-hibiscus and ginger-orange.
Naturally alcohol-free and developed by hospitality veterans, Betera was designed to be the first choice for those who are motivated by flavor. Visit DrinkBetera.com for more information and to place an order. Same day delivery available to select cities including Los Angeles, San Francisco, New York and Chicago.
Full of complexity and refined on the palate, Betera brings a culinary perspective to a drink for all. These 12 oz drinks are made to go with food and enjoy any time of the day. True to the slogan ‘Drink Like There’s A Tomorrow’, the ingredient list is made up of carefully selected herbs and herbs that have a range of helpful properties: from anti-inflammatory lemongrass and ginger to orange peel and vitamin-rich rhubarb, and antioxidant hibiscus and turmeric.
Betera was launched into the crucible of the COVID-19 pandemic. Originally developed as an alcohol-free luxury option for bar-restaurant programs, the founders made a decisive shift towards direct-to-consumer sales in 2021. Month-over-month sales growth resulted in nationwide demand. During the month of January 2022, Betera will donate 2% of each sale to the Independent Restaurant Coalition.
“This is personal to us,” said co-founder Paul Eschbach, “We stand in solidarity with kitchen professionals across the country who have gone through extremely difficult years. “
Celebrity chef, bestselling author and TV personality Gregory Gourdet has joined the team as a culinary advisor. Gourdet is a well-known advocate for healthier, more inclusive cuisines and a low-key lifestyle. “Betera is really a great option for the dry month of January. I think it serves such a beautiful purpose, if you take a break from drinking or just want something refreshing after a hard day. I am proud to be part of the Betera team. His contribution and experience are warmly welcomed by the founders of Betera, Nick Benz, Paul Eschbach and Aaron Sanchez.
Nick Benz is a hospitality and beverage industry veteran, with stints at Jackson Family Wines, FIJI Water and JUSTIN Vineyards. Benz started his career in Manhattan working the line with Paul Eschbach at Perry Street, a Jean-Georges restaurant. Years later, Benz and Eschbach came together to develop Betera’s first product line. Eschbach is a Michelin-starred executive chef, previously at Jean Georges in New York, Three on the Bund in Shanghai, and most recently worked as Culinary Director at Airbnb. Aaron Sanchez is a seasoned advertising professional and creative director who has led award-winning campaigns for LinkedIn, Xbox, Peet’s Coffee, and Kraft. The company is headquartered in San Diego, California.
For more information: