Brand Battles: One Direction Co. Mobilizes to Stop “1-D” TM

By Judy J. Beasley Last updated Jan 22, 2022

By Tiffany Hu (January 21, 2022, 6:52 PM EST) – In Law360’s latest roundup of new actions before the Trademark Trial and Appeal Board, a company controlled by the former boy band Britain’s One Direction wants to block ‘1-D’, citing the band’s moniker ‘1D’ – plus three other cases you need to know about.

There is only one direction, says 1D

It may not be the reunion fans are hoping for, but several former members of boy band One Direction united on Thursday to file an objection to 1st Defense Industries Inc.’s request to register the word “1-D.” as a brand. for straws and plastic coasters.

Harry Styles,…

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