Creative Artists Agency has acquired Tandem Entertainment, the sales and creation agency.
Financial terms of the deal were not disclosed, but the acquisition at the intersection of entertainment and marketing brands allows CAA to deepen its partnerships with digital media and branded content.
Founded in 2016 by CEO Libby Bush and President Kelsey Berlacher, Tandem has created revenue-generating partnerships for Hollywood actors such as The Walt Disney Studios, ViacomCBS and Funny Or Die with leading brands such as Airbnb, Samsung, Starbucks, General Electric and Clorox.
Tandem, including its founders and employees, will operate within CAA’s digital media department, working across the agency to identify and expand opportunities for its entertainment and sports clients.
“In just four short years, Libby and Kelsey have made Tandem a great company, with a world-class team that has succeeded on all fronts,” said David Freeman and Frank Jung, co-heads of CAA’s digital media department. , in a press release. because they combine Tandem’s brand relationships and creative expertise with the agency’s clients.
“With Tandem, we have decided to merge our collective passion for storytelling, branding and sales to create transformational partnerships that move the needle, and we are so proud of the results we have achieved for our clients and our company, “added Bush and Berlacher in their own joint statement.
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