Cloudbeds Reveals Top 10 Revenue-Generating Distribution Channels for Hosting Businesses in the United States
SAN DIEGO- cloud beds, the hotel management platform that drives more bookings and happier guests for lodging businesses around the world, has unveiled its top 10 revenue-driving distribution channels for lodging businesses in the United States. The company found that the top demand channels, Booking.com and Expedia, achieved the highest for U.S. lodging companies with Airbnb climbing the list to no. 3. Airbnb continues to perform as it grows in popularity with more traditional hospitality businesses embracing the channel in recent years, signifying the continued convergence of the hospitality and short-term rental industries.
“A constant for accommodation businesses is competition for bookings. And now that we are seeing the accommodation sectors begin to merge, putting traditional hotels in direct competition with short-term rentals, the competition will only escalate,” said Sebastien Leitner, Vice President of Strategic Partnerships at Cloudbeds. As changes, it will become more important for hoteliers to optimize their distribution strategy with the right mix of channels to increase their visibility, target the right audiences and generate more demand.
Top 10 revenue-generating distribution channels in the United States:
- Booking.com
- Expedia
- Airbnb
- Hostelworld
- Vrbo
- agoda
- HotelTonight
- SRH
- hotel beds
- Google hotel search
With hundreds of distribution channels available, it can be difficult for properties to choose the right mix of channels for optimal exposure in different regions and target audiences. Over the past few years, Cloudbeds has reviewed the most successful distribution strategies for properties of varying sizes and found a recipe of 6+ channels encompassing global, regional, local and niche OTAs that best fit a top performing property. The data revealed that accommodation businesses connected to at least six distribution channels experienced an average increase in revenue of 27% compared to properties connected to a single channel.
For more information on creating a strong channel mix and a comprehensive overview of all major distribution channels, download a free copy of “The Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels” at address cloudbeds.com/online-travel-agencies/.
About cloud beds
Cloudbeds provides the platform that powers hospitality, streamlining operations, increasing bookings and revenue, and enabling guests to have memorable experiences for accommodation businesses of all sizes and types across the world. The award-winning Cloudbeds hospitality platform seamlessly combines solutions for front-end, revenue, distribution, acquisition, and guest engagement into one unified system, enhanced by a marketplace of third-party integrations. Cloudbeds was named the #1 PMS and #1 Hotel Management System by Hotel Tech Report in 2022 and recognized by Deloitte’s Technology Fast 500 in 2021. For more information, visit www.cloudbeds.com.
Angela Peterson
Public Relations Manager
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