Iris blocks 150,000 would-be catfishers from infiltrating her dating app

AI-driven feature protects users by rejecting fake accounts

NEW YORK, March 22, 2022–(BUSINESS WIRE)–Dating app scammers and fake German heiresses are great for stories, but not desirable romantic partners. iristhe first artificial intelligence-based dating app that predicts mutual physical attraction, protects its users from scammers and has blocked 150,000 accounts attempting to impersonate honest users.

The founders of iris created the platform to provide a safe and exclusive dating community after growing tired of endless swiping, matching fake profiles and getting caught.

When creating a profile with iris, users must take a live selfie with the app before being allowed to access the platform. selfies are compared to profile pictures to ensure that the person in the photos is the user joining iris. Additionally, the company has also created a trust rating for users to help stop catfishing and prevent fraudulent activity. It changes the way people date online by creating an incentive system that will reward iris users for being honest about themselves and transparent about their intentions.

“It’s been a frustrating two years to find love during a pandemic. Our users deserve a chance to find life-changing relationships instead of being scammed or let down by another fake profile,” said Igor Khalatian, CEO and founder of iris. “Preventing these 150,000 scammers from joining iris creates a safer and more trusted platform where users can build honest, quality relationships.

According to the Pew Research Center, 45% of dating app users are more frustrated than optimistic. Online dating has become fun and rife with deception and scams, a time-consuming process that iris facilitates by delivering more quality matches in less time.

Using the dating app has increased last year and iris makes dating less like a part-time job by using AttractionDNA™ to learn which visual features users find most physically appealing, while weeding out profiles that don’t match their type. This artificial intelligence technology makes iris 40 times more likely than other dating apps to find a mutual match.

About the iris
iris was created by a team of people tired of endless swiping, tired of being catfished, tired of fake profiles – in other words: tired of wasting time. The gamification of online dating has made it a very time-consuming process: the quantity of interactions has eclipsed the quality of connections. Instead of scrolling through endless profiles hoping to find a match, Iris uses artificial intelligence by analyzing thousands of facial features to learn what type of person a user finds visually appealing. iris uses this AttractionDNA™ to connect potential matches. Because machine learning is a never-ending process, the more the iris learns about a member’s tastes over time, the less it has to “slip.” iris continues to learn from all the choices users make, so recommendations are constantly improving, streamlining the experience by reducing worthless interactions and redefining how users find love online.

Download iris on the App store Where google play.

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Erin McCarthy
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