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Today’s edition of Skift’s daily podcast looks at Latin American aviation, hotels’ ESG efforts and Airbnb’s flexible search
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Hello from Skift. Today is Monday, November 7. Here’s what you need to know about the travel industry today.
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Episode Notes
Latin American airlines were in big trouble before the pandemic. The industry had racked up combined losses of $2.2 billion from 2015 to 2019. Then, when the pandemic hit and revenues dried up because there were more cancellations than new bookings, the cash crunch proved the breaking point for many carriers who would eventually file a claim. bankruptcy.
Fast forward to today and Latin America is emerging as the fastest growing region in the global airline industry.a market throughout history that has been subject to varying political and economic instabilities from country to country, writes Edward Russell, editor of Airline Weekly, a Skift brand, in his new story Deep Dive.
Today, billions of dollars of new investment, including a multitude of new investors, are pouring in. Consolidation is commonplace. All of these changes create very real and new opportunities for low-cost airlines and startups. The endgame of all this disruption is not yet clear, of course, but make no mistake: Latin America is capturing the attention of aviation worldwide, Russell concludes.
We then turn to what is called ESG. Many hospitality companies commit to do better on environmental, social and governance goals. Skift found a few brands whose work on the āEā in ESG deserves an A rating in the eyes of many social media users.
From revitalizing the site of a former mine to protecting sea turtles and their habitats, several hotel companies are supporting environmental efforts that provide a bonus ā namely, content ideal for social media engagement, writes the contributor Carley Thornell.
Hoteliers recently shared content on Instagram, TikTok and other platforms depicting lush vistas, cute animals and adorable children immersing themselves in local activities. They said this experiential and enduring content resonated better than average on social media, as highlighted by Thornell through work at The Datai Langkawi, Fairmont and Banyan Tree hotels and resorts.
To finish, Airbnb said the flexible search features it has rolled out since early 2021 have so far diverted bookings from destinations facing overtourism and peak times, according to data shared on Friday.
The short-term rental booking giant is increasingly offering search tools – see Skift’s previous coverage: “Airbnb’s next big change: search” – in response to evidence that many people don’t don’t have a fixed destination or dates in mind when they start researching trips. .
Some of Airbnb’s new data points from its first sustainable tourism white paper include that in 2019, the 10 most visited cities on Airbnb in the European Union – including Paris, Barcelona and Rome – accounted for 20% of all trips in Europe, whereas they represent only 14% of trips in 2022.
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