There is nothing quite like a shiny and fresh salon manicure. But the nail care industry, arguably the most popular form of self-care, itself deserves a touch up. Reality: $ 4 billion is spent on nail care annually, but 68,000 nail salon and spa workers often experience less than ideal working conditions. As one of the largest informal workforce, many remain underpaid and below the table. Another fact: a lack of regulation can mean a lack of attention to clean products and hygiene standards in all establishments.
Transforming an entire industry is a huge undertaking, but a brand new to Canada MiniLuxe has a grand goal of revolutionizing the way customers can access nail care with digital reservations, mobile services and clean products, while providing nail designers with fair wages, safer working conditions and a access to growth opportunities.
MiniLuxe was born a little over a decade ago, founded by Boston-based venture capital firm Cue Ball with Canadian President Tony Tjan, who wanted to do for nail services what Starbucks did to elevate the Coffee. With its digital platform, MiniLuxe extends this vision to support a new generation of freelance workers, as Uber, Lyft and AirBnB have done. And as part of the “gig economy”, MiniLuxe seeks to become one of the biggest empowerment platforms for independent women.
Three years ago, the company recruited veteran lifestyle brand Zoe Krislock, who previously ran Nike Canada, to join the leadership of this clean beauty and personal care brand.
With manicure studios across the United States in Los Angeles, Boston, Dallas and Rhode Island, MiniLuxe has completed over two million services to date, all conducted in an ultra-hygienic manner using sustainable practices and its own. clean polish, nail care and skin care products. And Canadians are not left behind; MiniLuxe is expanding beyond the United States and plans to launch in Canada soon.
Read on to find out how the brand is revolutionizing nail salon (and personal care) culture as we know it.
Better and safer working conditions
MiniLuxe aims to elevate the predominantly female workforce of the nail industry. As such, employees earn a fair wage with full transparency of tips and paid time off. For the benefit of customers and staff, hygiene and cleanliness are of the utmost importance in salons. Every detail is taken care of, such as the exclusion of the jets from the footbaths (fact: they are extremely difficult to clean and can promote the circulation of bacteria).
Cleaner beauty for everyone
It’s no secret that many polish formulations are overdue for an update. Animal testing and the use of harsh chemicals that emit unpleasant fumes are found in many traditional products. MiniLuxe offers a whole range of clean products including nail polish, nail care, hand and body care. The best-selling cuticle oil is Environmental Working Group certified, and all other products are cruelty-free, vegan, and 8-free (meaning they’re free of eight common chemicals found in many polishes).
Services at your fingertips
The MiniLuxe app is a convenient one-stop-shop with a customer-centric approach. All bookings are fully digital, payments are cashless, and users can customize their experience based on previous appointments. Plus, if you don’t feel like going to the salon, you can visit one of their mobile nail bars and soon book services from the comfort of your home or office. Talk about an upgrade.
Interested in finding out more? Follow MiniLuxe on Instagram, Facebook and TIC Tac to stay in the know.
The Kit created this content; MiniLuxe funded and approved it
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