Publicis Groupe to Acquire Profitero to Create Industry-Leading Commerce Solution

  • Profitero is a global SaaS platform that helps brands analyze and optimize their sales, marketing and operations performance across more than 700 retail websites worldwide and 70 million products.

  • Publicis Groupe will combine Profitero’s industry-leading product data and analytics with the Groupe’s media, data and retail solutions to provide brands with unparalleled capabilities to maximize their online sales.

PARIS, May 03, 2022–(BUSINESS WIRE)–Regulatory news:

Publicis Group [Euronext Paris FR0000130577, CAC 40] (Paris:PUB) today announces the acquisition of Profitero, one of the world’s leading SaaS e-commerce intelligence platforms helping brands accelerate sales and profitability.

Profitero’s solutions deliver actionable insights and product visibility to over 4,000 brands and 70 million products on over 700 retailer websites, in over 50 countries every day.

As the lines between offline and online shopping blur due to digitally influenced sales, Profitero’s e-commerce and omnichannel analytics offering enables brands to anticipate, activate and automate the next best action to fuel profitable growth for every item in their product catalog.

By partnering with Publicis Groupe, Profitero will gain access to the resources and capabilities needed to develop its analytics core. As a result, it will become the first global commerce platform to truly empower brands by using predictive intelligence to deliver the best product experience, optimize content, increase organic search results, compare prices with competitors, monitor product availability and track customer ratings and reviews. , among other features.

Profitero’s products, technology and 300 employees will expand and boost Publicis Groupe’s existing business capabilities around the world. Publicis is now ideally positioned to help its clients exponentially grow their online sales by uniting four strategic pillars:

  • People: A better understanding of people and how they buy, thanks to Epsilon’s CORE ID® offering – the most accurate, stable and scalable identity solution in the industry, hosting more than 300 million consumer profiles in the world.

  • Product: The combination of the Group’s predictive Commerce Intelligence platform and Profitero will enable brands to maximize product performance against competitors on dozens of metrics, including paid and organic search placement, product content, pricing , stock availability and reviews at over 700 retailers by tracking and analyzing over 70 million products.

  • Placement: The ability to deliver a retail media plan to manage ad placement and optimize the consumer journey, through CitrusAd, a leader in retail media, and the scale of Publicis Media.

  • Platforms: Better experiences throughout the customer journey, greater agility and faster time to market for clients, thanks to Publicis Sapient’s cutting-edge expertise in business transformation, combining consulting, design and engineering to build platform-based businesses that combine marketing, sales, and service.

Profitero will remain a product-focused business within Publicis, led by CEO Bryan Wiener and President Sarah Hofstetter.

Wiener will report to Publicis Groupe CEO Arthur Sadoun, who said: “By adding Profitero to our existing assets, we are now uniquely positioned on the four key pillars our customers need to connect in order to capture an unfair share of the exponential growth in online sales. With us, our customers will fully understand people, how they buy better than anyone, thanks to Epsilon;

optimize their online product catalog with Profitero; maximize their online spend with merchants through CitrusAd and the scale of Publicis Media. And they will be able to deliver unique and creative customer experiences, through platforms backed by the engineering expertise of Publicis Sapient. I am delighted to welcome Sarah, Bryan and their remarkable team of experts to the Publicis family..”

Bryan Wiener, CEO of Profitero, said: “It’s the best of both worlds, as we retain our entrepreneurial spirit as a product-driven organization while benefiting from the diverse capabilities and scale of Publicis Groupe. This delivers immediate value to our customers and employees through increased investments in products and technology, bringing new media and content enablement capabilities and leveraging the Group’s global talents to fuel our continued growth..”

About Publicis Groupe – The Power of One
Publicis Group [Euronext Paris FR0000130577, CAC 40] is a world leader in communications. The Group is positioned at each stage of the value chain, from consulting to execution, by combining marketing transformation and digital transformation of companies. Publicis Groupe is a privileged partner in the transformation of its clients for large-scale personalization. The Group relies on ten areas of expertise concentrated in four main activities: Communication, Media, Data and Technology. Thanks to a unified and fluid organization, its customers have easy access to all of its expertise in each market. Present in more than 100 countries, Publicis Groupe employs approximately 90,000 professionals. | Twitter: @PublicisGroupe | Facebook | LinkedIn | Youtube | Long live difference !

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