Boostly generates £2.5m in tracked direct bookings for customers

United Kingdom: Boostly, a Mark which aims to provide property managers with the tools and tactics to increase their direct bookings and boost their profits, announced a milestone in its brand mission, generating over £2.5m in follow-up direct bookings via Boostly websites.

The figure is double the target it had set itself to achieve by the end of the year and Boostly added that it was on track to hit £1million in revenue in December.

An international team of 40 now make up the company, which has helped 250,000 clients worldwide with its combination of web design services and marketing training. Through the Boostly Academy – which the brand claims to be “the world’s largest community for short-stay accommodation owners” – it also provides a forum for industry members to share ideas and collectively improve their businesses, in the form of podcasts, YouTube videos and free training.

Boostly’s original mission was to enable one million property managers and hosts to reduce their “overreliance” on online travel agencies [OTAs].

Boostly Founder and CEO Mark Simpson said: “Around two-thirds of the property managers we’ve spoken to over the past few years have less than 25% direct bookings, and one-third didn’t even have a website. . Helping property managers drive direct bookings is fantastic, but to have doubled our original £1million target with two months to spare before the end of the year is incredible.

“The Book Direct movement has gone from strength to strength in the hotel and lodging industry, and everyone knows how powerful it can be. We are proud to have helped property managers and hosts better control their own marketing and digital presence.

“This will be so important in the current economic uncertainty, as companies feel pressure on earnings and OTA fees will continue to remain high,” he added.

To support the company’s continued growth, Boostly also announced two new strategic hires in sales and marketing.

Baylor Phillips is Boostly’s first North American Sales Director and will be responsible for growing Boostly’s current core market for direct bookings. Boostly websites in the US generated $500,000 of the $3 million in direct bookings.

Meanwhile, Sanya Shoaib joined Boostly’s social media and marketing team in October, focusing specifically on growing the company’s TikTok channel. Based in Budapest, Shoaib brings extensive experience in digital marketing and social media, having co-founded Smash Media and freelancing as a social media expert.

To mark the news of the company, the Boostly website has also changed its name to offer two simple packages to customers: Boostly Lite and Boostly Pro.

Founded in 2016, Boostly helps hosts and property managers reduce their overreliance on online travel agents by providing the tools, tactics, and training needed to increase their direct bookings and profits. The platform provides CPD-accredited online training, content creation, WordPress website design, and marketing services to thousands of businesses worldwide.

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