Glendale has increased its hotel capacity ahead of the 2023 Super Bowl

Artwork: Brendan Lynch/Axios

In the eight years since it last hosted the Super Bowl, Glendale has dramatically increased hotel room capacity in its entertainment district.

By the numbers: The Glendale sports and entertainment district in Westgate has added five hotels since 2015 and now has nearly 1,600 hotel rooms, according to the city.

  • There were 1,027 rooms near State Farm Stadium — then known as University of Phoenix Stadium — when the city hosted the Super Bowl in 2015.
  • These figures do not take into account the massive number of people in the valley who are supposed to offer their accommodation for rent through services like Airbnb and Vrbo.

Why is this important: More hotel rooms in Glendale means more big game visitors are spending their money locally and not in Phoenix, Scottsdale and other towns in the Valley.

  • “It keeps that revenue here in the city, which has been our goal, which is why we’ve worked so hard to add more hotel rooms,” City Manager Kevin Phelps told Axios Phoenix.

Details: Home2 Suites by Hilton Phoenix Glendale-Westgate opened in 2017, Aloft Glendale at Westgate opened in 2019, Marriott’s TownePlace Suites and Tru by Hilton Phoenix Glendale Westgate both opened in 2020, and Holiday Inn Express & Suites opened in 2021.

Zoom out: Glendale has added other amenities that will help keep Super Bowl visitors in town.

And after: Phelps says it’s realistic to expect the Entertainment District to have up to 4,000 rooms within three years, so there will be a lot more capacity the next time Glendale hosts the Super Bowl, “which hopefully isn’t that far down the road.”

  • VAI Resort, which is under construction on the south side of the stadiumwill add approximately 1,200 hotel rooms when completed later this year or early 2024, making it the largest hotel in Arizona.
  • Desert Diamond is also talking about building about 400 hotel rooms, Phelps says.

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