River Cousin and Studio Nari Join Forces for New Snipfeed Brand Focused on Dreams
Snipfeed is an in-bio link monetization platform, which means it allows creators to host content and monetize it with just one click – through tips, subscriptions, bundles, events broadcast, etc. Until recently, its branding was largely focused on the idea of challenging the 9-5 paradigm; although his new refreshment, barred by Nari Studio, look further into the dreams and “endless possibilities” that the platform allows, explains a recent press release. To visualize these themes, the studio turned to River Cousin, whose we recently explored further to That’s right. For Snipfeed’s makeover, River’s signature gradient hues appear on a range of sparkling assets.
Taking the idea of unlimited as a driving concept, Studio Nari uses cloudy blue sky as a returning theme in the rebranding, also appearing behind the homepage of a new site. These lighthearted visuals are paired with colder, metallic interpretations of the idea of ”dreams.” For example, the logotype with its “magnet-like structure” hints at “the idea of protest” and “great dreamy moments,” the press release explains. This shows how Snipfeed is leaning into some elements of the modern online discourse surrounding fulfillment and dream fulfillment.