Salt Life will open its first store in New Jersey

Salt Life, an apparel company that caters to surfers, anglers and anyone who loves the water, plans to open its first store in New Jersey.

Plans call for the new store to open on Spring 23 at Pier Village in Long Branch. Based in Jacksonville Beach, Florida, Salt Life will lease 3,453 square feet, marking its first retail location in the Northeast.

Salt Life products can be found at surf shops, specialty stores, department stores and sporting goods retailers across the country, as well as at the brand’s 21 retail outlets.

Photo by Nele Viaene on Unsplash

picture by Nele Viaene on Unsplash

In addition to the new Long Branch store, the company also announced the opening of three new stores in Florida.

The communities of Pembroke Pines, Pompano Beach, Viera and Long Branch share our passion for water and the lifestyle that accompanies that passion. We couldn’t be more excited to expand our presence in the Florida market and open our first location in New Jersey,” said Jeff Stillwell, president of Salt Life. “It has been incredibly rewarding to see our team’s hard work pay off in the success of our branded retail stores. As we approach our 20th anniversary, we look forward to sharing the salty lifestyle with more consumers face-to-face.

Robert W. Humphreys, President and CEO of Delta Apparel, Inc., said:

Opening seven branded retail stores in a calendar year is no small feat. It has been wonderful to see the momentum surrounding Salt Life’s retail landscape continue to grow in 2022, and we look forward to seeing what comes next for this dynamic brand in the year ahead.

No opening date has been set for the Long Branch.

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