Spontivly, a St. Petersburg company known for its analytics community management platform, has rocked a shark.
Anthony Nagendraraj and Marissa Huggins, who founded Spontivly in 2019 in Canada, secured an investment from Mark Cuban, who is best known as an investor in the ABC TV show shark tank.
Nagendraraj and Huggins were both scheduled to attend a conference in Tennessee; however, their flights were delayed. Their investors then redirected them to attend the big eMerge Americas tech conference in Miami, which was held in April instead. There, the team bonded with the Cuba team.
“We were able to speak with his team and they were very interested in analyzing the community side of things and it went from there,” said Nagendraraj, adding that the discussions also focused on how they planned to enter. Web3 and cryptography. space.
After a month of due diligence, Cuban and Spontivly reached an agreement. The amount was not disclosed, but it is part of the company’s $500,000 funding round. The funding also now makes Cuban Spontivly the second largest investor and favorably positions Spontivly to raise a Series A round.
The new investment follows the company’s $2 million seed round, which closed in December under the leadership of Hootsuite.
Spontivly, which moved from Canada to St. Petersburg’s Thrive coworking hub, is described as the “Google Analytics for the community” as it provides real-time analytics to measure engagement, growth and impact of the community on any platform.
The startup is also one of the graduates of Tampa Bay Wave’s flagship TechDiversity program and is a member of Embarc Collective.
As part of investment and growth, Huggins and Nagendraraj expect their team of 11 to grow to 65 employees over the next three years. Many of these positions will be community managers and content creators.
“Our business started in the middle of the pandemic, and just like the Airbnb and Doordash businesses, we are taking advantage of the situation to accelerate the market and provide the tools for businesses,” Nagendraraj said.
Huggins explained that they see the silver lining of the pandemic as companies look for ways to cut costs and focus on areas that are achievable and drive returns, which Spontivly can help identify using of analyses.
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