‘What’s that?’: 50 times people stumbled upon mysterious objects and the internet offered an explanation (new photos)

“These are called market-driven products: they reflect the ability of companies to meet existing needs and take advantage of existing consumer demand.”

But there is another influence, market-driven products. “Brands also have the ability to create needs that didn’t exist before and then create and sell products that meet those needs,” the book’s author writes. “A brand that means business” said

“Classic examples are luxury brands that have a strong influence on what society considers cool, attractive and aspirational. But other popular brands can also ‘create’ needs; Nike, Apple and even Starbucks are great examples. brands that doing so at relatively more affordable prices. There’s no deep-rooted human need for a pumpkin spice latte. But there’s a huge PSL market every fall that Starbucks has created and continues to dominate,” Johnson explained.

“In sum, the products on the market reflect the best abilities of commercial technology to meet existing human needs. At the same time, the consumer world shapes these needs and supplies the products that supposedly satisfy them. It is a complex interaction between brands, consumers, culture and market forces.”